Essays on Environment Analysis

Introduction

External environment analysis is a comprehensive look at the organization’s strengths and weaknesses through examining the external factors of the market. There is a wide range of external forces that directly affect the sustainability and performance of the organization. The external environment analysis assesses the level of threat, risk, and opportunity in the outside environment. It helps the organization to make effective decisions on the basis of evaluation and improve the organizational performance. It helps the management to align strategies with the company’s environment. External environment factors are difficult to handle and some factors are uncontrollable that ...

Management: Empire Company Limited.

A SWOT analysis is a well formulated guideline for growth analysis. The guideline is almost applicable in all business enterprises; therefore, for the case of Empire Company Limited, it is the most appropriate method. Even though Empire has been in the market for 108 years, it still needs to analyze itself before taking out the best measures in alignment to its growth strategy and sustainability issues (Judge, 2012). The mnemonic SWOT is a word used in place of the four major aspects of evaluation, that is, strength, opportunity, weakness and threats. The four aspects of evaluation are evident in ...

Introduction

Marketing represents a form of communication between business establishments and the consumers with the aim of selling or introducing new products and services. The success of a company’s sales therefore directly relates to the marketing strategies it employs. Through this essay, the author looks at the principle of marketing regarding Portakabin as a major company involved in the promotion of its products. The essay also highlights the elements of the marketing process, the costs and benefits of marketing orientation, the micro and macro environmental factors that affect business, and market segmentation for the company. Additionally, the competitive advantage ...

Introduction

Apple Inc. is an American multinational firm that provides computers, mobile phones, tablets and software and miscellaneous electronic items to the consumers. The top selling and most famous items of Apple include iPhone, iPod, Macintosh, MacBook series of laptops and iPads. The company has a global presence in more than ten large economies through the state of the retail art stores. The origin of the Apple Company goes back to 1976 when it was formed by two co-founders namely Steve Jobs and Steve Wozniak. The company was founded in a garage in California. The company was incorporated as Apple ...

PLACE MARKING RUBRIC HERE

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Environmental analysis can be defined as the evaluation of the most likely or most probable effects of external forces and conditions on an organization’s continued existence and strategies for growth. Macro Environment on the other hand can be defined as the major external factors that influence a company’s decision making process, strategies and performance. The major macro environmental factors include legal, political, demographics, social conditions, technological changes and natural forces (Doole, 2005). The discussion around this topic is constrained to a case study the Marriot Hotels and Resorts. Macro environment analysis is the first step towards strategic ...