Introduction
External environment analysis is a comprehensive look at the organization’s strengths and weaknesses through examining the external factors of the market. There is a wide range of external forces that directly affect the sustainability and performance of the organization. The external environment analysis assesses the level of threat, risk, and opportunity in the outside environment. It helps the organization to make effective decisions on the basis of evaluation and improve the organizational performance. It helps the management to align strategies with the company’s environment. External environment factors are difficult to handle and some factors are uncontrollable that ...
