Developing New Product Packaging
The high level of competition in the consumer market has prompted companies to continually redesign their products and packaging techniques to meet the needs of their clients. Environment friendliness is one of the new factors that are currently influencing the purchasing decisions of many consumers. Modern consumers prefer green products and packaging techniques, which they believe are of high quality and helps in protecting the environment (Mayteekriengkrai, 2013). Interestingly, consumers are now ready to pay more for green products and packaging. Apart from green packaging, other factors that are considered in packaging industry include cost, volume, and time. The ...
