Business expansion requires tapping the market gap and filling out this gap at the right time. This may seem easy; it's not though. This is the reason organizations appoint skilled professionals to help expanding the business in international markets. As a marketing manager of a company manufacturing fortified food products, I have presented detailed expansion plan for the business in Africa. The reason of selecting the African markets is the poor health index signifying the huge demand for the enriched food. In US, sales of enriched or fortified foods have grown substantially in the country courtesy to the emergence of ...
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