As a luxury car brand, Cadillac has undoubtedly been facing marketing questions when it comes to their brand in recent years. With a growing consumer focus on cars with high gas mileage and an upper-middle-class with shrinking disposable income, luxury goods manufacturers like Cadillac have had to make changes in the way that they market their goods. In the past, Cadillac could rely on brand recognition and brand name to sell their cars, but with the diversification of the car market and the growing consumer discontent with the traditional options available, name recognition is not enough anymore. The brand must continue ...
Essays on Gas Mileage
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Analysis of Dodge Ram Print Ad
A full-page print advertisement for the Dodge Ram pickup truck appeared in a recent issue of MotorTrend magazine. The advertisement used a variety of both overt and subtle techniques to promote the truck as desirable for some of the typical readers of the magazine. MotorTrend’s demographics skew toward males, middle to upper class socioeconomic status, and those who have a passion or at least an elevated interest in automobiles as more than just reliable transportation. The advertisement is designed to appeal to those readers who want a truck that conveys power and dominance, pride in their home country of the United States, ...
Introduction
Honda and Harley Davidson remain to be two outstanding motorcycle manufacturers who have produced motorcycles, which are widely used on long distance rides. Despite this, these two manufacturers have differences and similarities in terms of their products. In the manufacturing process of a motorcycle, speed, comfort, mileage and price are the main factors, which deserve extensive consideration. As such, the thesis statement is that Harvey and Honda motorcycles have a difference in reputation, status, speed, design, mileage, and sound, but have a similarity in serving the purpose of getting the rider to his or her destination.
Reputation and Status
Harley Davidson has a well-established reputation, which ...
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