QSPM Matrix
(Attractiveness score: 0.5= not acceptable; 1= possibly acceptable; 1.5= probably acceptable; 2 most acceptable)
Competitive Advantage Marketing Strategy
INO Shoes will use its smart performance technology as its main competitive advantage. Players will effectively feed their information to a smart application in computers or smart phones where they can review their performance and other important fitness and health information. The technology is set to give professional and casual tennis players a new age in playing tennis. With no such technology in any tennis footwear, INO Shoes is set to woe consumers into the world of technology in tennis. As technology advances, consumers will be highly ...
