Competitive business environment with unexpected changes of external environment and lack of necessary information demand to provide successful sustainable strategy for the company. According to the 2010 UN Global Compact-Accenture CEO Study “A New Era of Sustainability”, more than 90% of top-managers believe that sustainable culture can provide a brighter future for their firms (Bertels, 2010). It is the common knowledge that engaging with sustainability pave the way for the growth opportunities and make the company prosperous. According to the McKinsey Global Survey results, companies define sustainability as the process of managing environment, governance and social issues. More than ...
Essays on Kellie
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