Controversial Television Advertising may be geared at attracting the more influential and younger crowds in society today. There may be growing proof that alcohol advertisers use unique appeals to get to youthful audiences (Jacobson, Atkins, and Hacker, 1983; Neuendorf, 1987). These publicity companies ought to be thinking about the content and substance they endorse to advertise on television. They sought to consider all age groups and not just their intended age groups. Adam Smith, says in his Theory of Moral Sentiment that, "Man should regard himself, not as detached or separated, but rather as a world citizen, a component of the ...
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