Introduction
Specific Information and communication technologies including the internet has significantly changed the way economic transactions occur (Niranjanamurthy, 2014, p. 670). Online shopping has become a modern day concept for customers all over the world. It has made shopping more effortless; prices can be compared and customers can review products and services before a purchase decision is reached (ALraja and Aref, 2015, p. 913). The online consumer behavior has now become a major research area for both psychologists and information technology scholars with most research areas being an analysis of how consumers become adopted to the use of online stores. ...
