Advertisement can be defined as a form of marketing communication that is used to sell or promote a brand. David Morse wrote “Multicultural Intelligence” which explains the 8 rules of multicultural marketing. The rules include boosting your MQ, dividing and conquering, not trusting the experts, don’t allow the joke to be on you, don’t get lost in the translation, make up don’t cover up, market on a wink and prayer, push their buttons (Morse, 2009). The black community is one of the most influential advertising target in the United States. The last census reported a growing ...
Essays on Multicultural Marketing
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