Introduction
This study is about Procter and Gamble (P&G) based in Vietnam. It’s about the marketing plan that P&G through its Vietnamese marketing studies and at the same time, to discuss how influential those discoveries are for the company’s development strategy and how these strategies made the organization to enter the Vietnamese market. This research will be written in a manner of identifying the characteristic P&G’s marketing plan that they should exercise to improve the organization’s performance. Last part of this research will show how effective their strategies are, why they hit the market’ ...
