Abstract
In advertising throughout the past few centuries, women have placed in one of several limiting roles. One is the extremely thin fashion model, a sex symbol for the typical man whose main role is to be pretty and attract men. The other is the domestic partner, the woman who takes care of the house to the exclusion of all personal desires and responsibilities. There is also the incompetent, the dullard; the weak-willed woman who simply cannot handle the limited and finite duties that are burdened upon her. In this paper, the effects of negative advertising on women will be explored, ...
