Introduction
One of the main keys to success for the new microbrewery unit will essentially be establishing the most suitable distribution strategy. In fact, Louckx (2014) maintains that formulating an efficient distribution strategy is essential to the success as well as the survival of any business. The new microbrewery unit should, thus, make its new products available at a place as well as a time that is convenient for the consumers. In particular, the new microbrewery ought to use different distribution channels so as to make itself visible to as many groups of consumers as possible. As a matter of ...
