Essays on Microbrewery

The craft beer industry has turned out to be a highly lucrative industry. According to Kell (2016), the smallest breweries continue fueling a flavorful revolution in liquor stores as well as bars across the United States. Without a doubt, everyone would wish to invest in this highly profitable industry. It is true that one ought to be ready to deal with legal and high capital raising issues when starting a microbrewery. Mitchell & Koopman (2014) maintains that brewers face numerous regulators and regulations at the local, state, and federal levels of government. In essence, the various regulations and regulators present ...

I totally agree that there is certainly value in selecting the right distributors. In fact, Kaur & Pandey (2012) maintain that choosing the right distributor is imperative in the supply chain. Nonetheless, I do not think that it is necessary for the business to carry out a 5 to l0 year’s sales projection to find out if the culture and philosophy of the distributor match its brand. The key for the small microbreweries to get noticed in the market is simply producing high-quality, unique beer that will appeal to numerous customers. According to a new American report, as cited ...

Introduction

One of the main keys to success for the new microbrewery unit will essentially be establishing the most suitable distribution strategy. In fact, Louckx (2014) maintains that formulating an efficient distribution strategy is essential to the success as well as the survival of any business. The new microbrewery unit should, thus, make its new products available at a place as well as a time that is convenient for the consumers. In particular, the new microbrewery ought to use different distribution channels so as to make itself visible to as many groups of consumers as possible. As a matter of ...