Objectives
This research aims at establishing the effects of using social media as a tool for marketing in small businesses. The research seeks to address the benefits associated with using social media to market a business. If there are no benefits then what are the limitations? If there are both benefits and limitations, which one outweighs the other? From these questions, we can then deduce the general effect of social media as a business marketing tool (Churchill and Iacobucci, 2010).
Methods of Research
In conducting the research, a combination of qualitative and quantitative methods of research will be used (Matthews and Ross, 2014). ...
