Part 1
Different types of market research An organization, for instance, a furniture business will select the type market research based on the information it intends to acquire from the market. The need for research in business cannot be overemphasized because of the tremendous role that it plays in enabling an organization to know its market better and formulate effective marketing strategies based on the findings of their investigations that includes customer analysis, risk analysis, and the understanding of the competition (Wahyuni, 2012). Effectively, two broad types of market research are available for organizations. In this section, the paper evaluates these ...
