Enterprise Rent a Car
External macro environment is usually of great importance for the business operations and marketing decisions of large American companies including the Enterprise Rent-a-Car. The macro environment factors cannot be controlled, but they often significantly influence the organization’s development (Hiriyappa, 2015, p.31). Some of the macro environment factors that have the largest impact on the present and future Enterprise Rent-a-Car’s business operations are economic, socio-cultural, environmental and technological factors. The company should carefully analyze these factors in order to build up the profitable and sustainable future. The economic factors are the most important factors for the Enterprise Rent-a-Car. ...
