History and 4Ps
Founded in 1931 by Ferdinand Porsche as a design and engineering services provides for the automobile industry, Porsche Automobile Holdings SE (Porsche) is one of the largest and most successful global automobile manufacturer, famed for its innovative and stylish designs as well as leading automotive technology/engineering. The company launched Porsche 356, a branded sport car in 1948, after the success of VW Beetle, which it had designed in 1934. With access to Volkswagenwerk’s distribution and organizational infrastructure, Porsche quickly established itself in both Germany and Austria, before finally moving its production activities to its own facilities in Stuttgart. ...
