Analysis of the organisational profile of Lane Automotive and SWOT Analysis
Abstract This paper uses the company websites, newspaper publications etc. to research on the organisational profile and the current company’s position of Lane Automotive. Lane Automotive has secured a brand name in the Automotive Industry. The organisational analysis enables us to know the strength and the opportunities it has to help it maximise its profits also the threat that needs to be kept under check and the weaknesses that needs it to overcome. The research suggests that Lane has its strong brand name and popularity as well as sponsorships of big racing events as its strength, the market ...
