Customer service as a value driver
Apple Inc. is one of the largest publicly owned corporations in the United States. Apple products are known far and wide for their good quality though critics have tried to point out at the high pricings of Apple products(Apple Inc., 2015). Regardless, Apple still has numerous customers in many parts of the world. One of the reasons for this is their excellent customer service. One of the major value drivers for Apple is customer service. Many times, tech companies concentrate more on the specifications of their products and forget about customer service(Scholar, Johnson, & Singer, 2012). Customer service ...
