Coca-Cola’s Naturally Sweet Division: Strategic Objectives Summary
1.0 Naturally Sweet Division: A balanced score card 1.1 Financial perspective (Shareholder value) 1.1.1 Market share: Coca-Cola currently has 30 percent of the global market share of the beverage industry (Sure Dividend, 2016). The Company’s still brands have also captured at least 30 percent of the global industry. Since Naturally Sweet will be aiming to participate in both still and carbonated segments, it will aim to capture at least 30 percent of and Number 1 in the naturally sweetened drinks sub-segments in both the carbonated and still drinks. The products aims to secure for Coca-Cola the largest slice ...
