Abstract
The principles of financial management are very important as they help in ensuring the smooth running of all the financial activities of a firm. Several financial management principles are in existent and they cover different areas of management. There are about ten different principles of financial management. However, in this paper we are going to lay more emphasis on three of the principles among them; cash is king, not all risks are equal and efficient markets. This research is going to consider the Zales Jewelry Company and how the company implements the use of different financial management principles. We are ...
