Digital Era Article Reviews Samples For Students

Article Review

This article titled “4 Principles of marketing in the digital age” was written by Greg Satell and appeared in the Forbes magazine on the 16th of April 2013. It gives pointers to marketers on how to cope with the ever changing face of marketing especially in the digital age.
The second principle is “Use Innovation Teams to Identify, Evaluate and Activate Emerging Opportunities”. This principle will enable marketers to tap into new potential and stay ahead of the competition through taking advantage of new opportunities. Greg, however, advices companies to first test all innovations that come their way ...

Marchant (2013) wrote the article Management Accounting in the 21st Century: A Profession for Which the Time Has Come, about the growing importance of management accountants in the new century. The author indicates that the twenty-first century has witnessed the emergence of an economy based on the information age, in which knowledge is a primary source of competitiveness. As the boundaries of traditional industries become a blur, there is a new level of demand for the skills of today`s accountants (Marchant, 2013).
Marchant (2013) underline the importance of developing an analytical ability, by assembling a team of professionals ...

Reading is one of the most important activities that humankind has to offer. It has changed dramatically through the years, from different alphabets to manuscripts, printing and now the digital age. All of these changes have brought renovation and impulses to different aspects of reading, yet it has not gone out of style. In the last few years, many people have said that the printed book is dead, with the electronic book replacing it. However, Robert Darton in “Five Myths about the Information Age” correctly refutes this, arguing that the introduction of digital reading material has only modified what ...

In his article, Multiplicitous and Inorganic Bodies, Lynn tackles the relevance of understanding the principles of proportional geometry. By incorporating this principles on architectural designs, architects can achieve harmony which results to a natural, well-crafted work (Lynn, 1992). As a professor of architecture, Lynn is thoroughly concerned with the spatial bodies of inanimate objects he refers to as ‘organisms’. Lynn argues that in order to better understand any object, destroying it would be the first option. Similarly, biological sciences attempt to study the vital functions of the organs through live dissection and open surgery. In architecture, creating a plan is also a simple ...

Article 1: Marketing to Teenagers: The influence of Color, Ethnicity and Gender

Summary
The teenage market is an important customer segment in the US as well as global market. Teenagers usually don't have any financial responsibility on their shoulder and that gives them a significant buying power. Most of the teenagers spend their money on clothes, jewelry, food, entertainment and beauty products. Teenagers are usually more tech savvy than the previous generations and spend a considerable amount of time on the internet, video games, phones, television and social networking sites. They accrue money for spending by getting paid for jobs and receiving allowances and monetary gifts. Brand loyalty is very important for ...