Nagel, M. and Daniel R. (2007). Washington "Redskins" – Disparaging Term or Valuable
Tradition? Legal and Economic Issues Concerning Harjo v.Pro-Football, Inc. Retrieved from http://mpra.ub.uni-muenchen.de/25801/1/Redskins_draft_4.pdf
- This article discusses how Washington Redskins have had issues with their trademark, which was targeted towards marketing and improving the image of the football team. Furthermore, the concept of rebranding and financial impact on the organization is discussed. The major reason for not changing its name has been attributed to the good financial gain it has received over the years.
- The name Redskins has come under a lot of scrutiny because ...
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1. Design an integrated brand development communication programme for Taris that incorporates name, logo, symbols, and colour. If you cannot draw a label, just describe it, like brand name, background colour, other brand elements, etc.
The name of the new Taris brand should communicate both the characteristics of the oil and its health benefits, while being easily understandable for the American users. The name “Green Olive” is both simple and reveals the essence of the product. The word “green” in the name implicitly suggests that the product is both natural and supports a healthy lifestyle. The logo of the brand should ...
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