Panera Bread Case Studies Samples For Students

MEMORANDUM

Re: Proposed changes in the marketing strategies.
Recommendation:
Avail the opportunities optimistically and with sustainability.
Increase market share of Bakery Segment.
For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants.
Come up with new and unique food menus frequently.
Opportunities Available
Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

Potential Threats facing Panera Bread

- Competition From Well Established Players in the Restaurant Industry
According to statistics related to consumer spending on food, U.S. consumers spend almost $1 billion eating at restaurants. However, the most astonishing fact is that more than 70 percent of the total consumption is recorded in three of the biggest players in the industry. The three big players include McDonald’s, Subway, and Starbucks Coffee. Therefore, the three give Panera Bread the greatest competition and this arises from the fact that they have been in existence for a very long period of time. The three have managed to attract ...

Business Strategy Formulation and Implementation

Business Strategy Formulation and Implementation

In the United States, there are more than 600 fast food restaurants and thus there is a strong rivalry in the market. Every day, a new entrant in the market tries to steal the revenue and existing customers of the already established business firms. This has forced many firms into coming up with competitive strategies to maintain or increase their market share and revenue. For Panera Bread, the main strategy that they have implemented is the product differentiation. The firm comprehends that the differentiation is a determining factor in the fast casual industry, and it provides a competitive advantage ...

The essence of the firm/industry problem

The evolution of fast casual in the use of new concepts will dilute the market. In 2010, Chipotle enjoyed dominance since it became the first in the fast-casual segment and surpassed Panera bread and other competitors (Hitt & Ireland, 2007). With the emergence of new concepts, new entrants such as Better Burgers serve as potential threats of Chipotle.
Chipotle faces two strategic challenges that include consumer awareness and profitability in International expansion and increased competition from the quick service restaurants. In consumer awareness, the firm has to address two challenges. The consumers in the food market industry are not ...