Guerilla marketing is a strategy used in advertising that yields maximum results by using unconventional tactics in marketing that centralizes on low costs. The term guerrilla marketing was made-up by marketing guru Jay Conrad Levinson from the guerrilla warfare. Guerrilla warfare encompasses the small tactical strategies employed by armed civilians in irregular combat. The tactics include the element of surprise, sabotage, ambushes and raids. Just like guerrilla warfare, guerrilla marketing makes use of such tactics in the marketing industry.
This advertising style relies on imagination, high energy and unconventional strategies in marketing. Guerrilla marketing is all about surprising the ...
Bavaria College Essays Samples For Students
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The battle for supremacy of the world’s largest luxury carmaker has been a tough battle between BMW and Mercedes Benz. Both automobiles are engineered and developed by German car makers. Mercedes Benz falls under the helm of the Daimler Group while BMW is produced by Bavaria. The Daimler Group has other automobile brands under its helm such as Smart, Serta, Freightliner, Bharat Benz, Western Star, Fuso, and Thomas Built Buses. Bavaria also produces other vehicle brands such as Rolls Royce and the Mini. However, the BMW is their leading brand and main source of revenue.
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