Calton College Essays Samples For Students

Issues analysis

An increase in competitiveness is necessary since the SWOT analysis indicates that there are pricing wars in this industry. A weakness that has characterized Samsung is that there are too many of its products in the market and hence the company should focus on increasing its promotional efforts. This should be directed at the target market to increase effectiveness (McCracken, 2013). A focus on internet marketing is necessary since it is the most effective. Samsung should capitalize on the growth of social media and market I pad 4 through this channel. This is because users of this brand will ...

Communication is a two-way process in which people arrive at a mutual understanding through encoding and decoding information shared. The two parties communicating also encode and decode thoughts and feelings where they produce and allocate the meaning. In general, communication is the process of linking individuals and institutions. In business, communication is important and is a main purpose of administration. Organizations cannot run devoid of communication amid the different levels, departments, and personnel (Lundsford 34). It is communication that keeps any conversation going; otherwise, a conversation cannot take place without communication. Normally, communication is not a conversation between two ...

Business Environment and Organizational Purpose

The organization for the interview is Accenture. It is a management consulting, outsourcing and technology services company. It operates in the Czech Republic and other 120 countries on the globe (Bakalova, 2011). It has been selected for the interview since it has a wide operation base across the world. In addition, it’s traded publicly, which means that it deals with a variety of stakeholders. The global presence of Accenture implies that it has applied some effective strategies in line with its mission. To obtain the information, the public relations manager of Accenture was interviewed. The report is in the third section ...