Duffy and Dale (2002) established that success in electronic commerce is dependent on ten critical processes. How well a company undertakes these processes determines its success. AOL should ensure that the following processes in its system are given priority: financial control, revenue collection/generation, IT/Web changes, business processes, e-integration, call center integration, order generation, 24/7 operation, order fulfilment, and consumer behavior. AOL should also develop positive customer relationships.
A small office supply company transacts business with other businesses: providing office materials. The company needs to keep track of inventory, delivery schedules and ensure that customer satisfaction is high to build ...
B2B Critical Thinkings Samples For Students
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Challenge 1
In this challenge, the mobile consumer market and the enterprise market for the smart phones shall be used. In the consumer market, a mobile manufacturer sells the products to the consumers directly without involving any other party. But in the enterprise market, the manufacturer sells the products to other businesses who in turn sell the same product to the consumers. The best marketing mix for the smart phones in a consumer market is the four ‘Cs’ model. But the marketing mix for the sales of smart phones in a business to business market is the 4 p model.
The four Cs marketing mix ...
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