Essays on B2B

The primary objectives and aims of this paper include the examination of various articles on the present state of B2B business. The articles examined provide information regarding the ins and outs of the enterprise. The advice and practices discussed in the articles and consequently this paper are paramount to this course considering that people with the requisite experience write them. Experience is known and famously praised as the best teacher, however, learning from other peoples’ experiences prevents an individual from having to fail in order to learn. As such, the articles also have some of the best practices in ...

Internet Marketing

Digital marketing is defined as a broad term that refers to the various promotional techniques that are used to reach the customers through electronic media .

Digital marketing has the following benefits: - Can be used anytime (24 x 7) and anywhere Digital marketing can be done anytime and anywhere through digital devices the are connected to the internet. The customers can shop on the website using the internet at anytime and anywhere. The convenience of anytime shopping and selling is one of the main benefits of digital marketing. - Quick transactions

The digital marketing involves quick transactions with the customers that save time and costs.

- Easy information

The information is easily available through the digital marketing channels such as social media, websites and email.

- Ability to ...

P1 Hello Tomorrow, as a global brand platform and direction, strategically positions Emirates as a company that enables global connectivity and momentous experiences. Hello Tomorrow, as portrayed in the company’s integrated marketing communications campaign, creates a brand promise of continued evolution from the travel brand to the global lifestyle brand. The Hello Tomorrow brand platform is displayed in all the elements of the company’s marketing communication mix such as advertising, personal selling, and direct marketing, among others.

The main objective of Hello Tomorrow is consumer empowerment and engagement. It inspires the people to see and explore the unlimited ...

Part one

Relate B2B to the four P’s of marketing (product, price, placement, promotion)

B2B is an abbreviation for Business-to-Business, which stands for commercial transactions between businesses, for example between a wholesaler and a manufacturer or between a retailer and a wholesaler. B2B is used in marketing therefore has a strong relationship with Porter’s four P’s of marketing. B2B exchange is the business transaction that takes place between two businesses without the involvement of a consumer. B2B demonstrated the four P’s in the following manner. The four P’s are the basics of an effective marketing plan that people conducting business transactions ought to ...

Souq.com is the largest retailer for online market in the Middle East. Over the years, the website has continuously advanced its business structure to attain an edge of the competitive e-commerce market in the region. Souq.com essentially deals with fixed prices in an effort to attract and to attract customary stores to advertise and sell through its website. As it is, potential clients surf the website to purchase products fro vendors or individuals. Souq.com has also invested its services by improving the websites platform to attract more sellers to business online through it. Most customers are happy with the ...

Question 1

The recession presents a situation in which firms have to re-strategize their marketing mix to ensure that they remain competitive in the ever dynamic market segments. In the case of SPSL its marketing mix has focused primarily on the product and the price. The Blair brothers have concentrated onensuring that the products they provide are of high quality and secondly that the prices of their services are towards the premium price in the market. Resultantly, the company SPSL has given itself a competitive edge over other plumbing companies in the South London region. With effect, the company owes much of its ...

Question one

Business to business marketing refers to the type of a market where a business trades with another business. These could be transactions between a wholesaler and a retailer or transactions between a wholesaler and a manufacturer.

The difference between this type of marketing and the business to consumer marketing is that this type of marketing involves a lot of money as compared to the other. The number of intermediaries involved is less as compared to the business to customer marketing. There are various channels involved in business to business marketing (Kerin, 2013). These channels include;

This refers to a process where business transactions are conducted through the ...

- Important things to consider in new product development and why is it necessary to evaluate the new product idea at each stage of development.

New product development is an important process requiring an understanding of the target market, identification of user needs and the product usage context. Consideration of such user-driven factors is what often makes or breaks a product launch especially for small and new businesses. Larger companies on the other hand have already established markets and thus their main consideration is the product’s desirability, feasibility and cost effectiveness (Kotler & Keller, 2009). The new product must ...

1. B2B: Runner’s World or Esquire magazine, six-pack of apple juice, limousine service, golf course, Thai restaurant.

B2C: tech support for a communications system.

Limousine service can be classified both as B2B and B2C. If it is used for a private party, wedding, prom etc., it is a B2C service. However, if limousines are hired to transport business partners, company executives etc., it becomes a B2B service.

2. Product line represents the products, which target similar markets or possess physical similarities. Product mix is the combination of the individual goods/services and product lines, which a company offers to its private and business customers. ...

Information communication technology has become a very integral and essential part of businesses. This new way of doing business is called Electronic Commerce (E-Commerce). E-commerce means selling and buying of services and products over of internet called World Wide Web (WWW). E-commerce is unavoidable and strategic for organizations since it is the key in finding new revenue sources, reducing costs, expanding into new markets, and also creating business breakaway strategies. Electronic commerce includes trading of stocks, electronic trading, hotel booking, banking and many more. There are several types of electronic commerce but for this case, business to business (B2B) and ...

Introduction and e-Business background

ZARA is a Spanish clothing manufacturer founded in 1975. It is a part of Inditex Group that makes it the world’s largest and successful clothing retailer. The company offers its customers with a wide variety of men, women and children clothing. ZARA has over 2,000 stores in different parts of the world and has a policy to invest a certain percentage of their revenue in opening new stores . The store has the most unusual strategy in the market as they do not advertise their products. One of the strategies of ZARA is that they take only one week to manufacture a product and ...

Business Marketing and Sales assignment

This assignment is being submitted on June 26, 2015 Question. 1. Pricing wheel: Used Kitchen Equipment B2B Sales The given business model needs a definite pricing strategy , so we will apply the notion of pricing wheel, which can be further broken into following six steps: Affirming Strategic role of pricing – Competitive and convenient pricing may be significant of for ensuring enhanced offering of the repaired products in B2B markets. Prioritizing pricing objectives – The foremost objective is to establish brand image amidst competition, followed by securing the return on revenue, and lastly to have a price stability in ...

[Institution’s Name]

How does the solving of marketing related problems help me become a better marketer?

Marketing is a term used to present the products of the company in front of the end users, and it is known as one of the most important aspects from the standpoint of a company on that the entire branch of marketing would be depending upon in particular. In order to become a perfect number of things should have been taken into account . The essence of a marketing department could be extremely vital and important in a broad nutshell. It is one of the most important departments from the standpoint of an organization and no organization can increase their financial ...

Business-to-Business Marketing

Best Practice Articles Report ID:

December , 2014

The main priorities of this report will center around the articles studied over the course of this semester. This report will provide a review of each of the articles, discussing the major points of issue that have been raised in each of the articles. The articles generally center around business-to-business marketing, and thus, the discussion will also focus on these issues. 2. Articles themes There are a number of important themes that are addressed in these articles, and they must be examined in detail. These themes are important for individuals and companies who ...

Distribution of Power in B2B Networks

Textile retailers have known amazing growth throughout the world doe to their ability to respond and create customer needs. Taking information from various sources, such as consumer behavior, market trends, economic and socio-political or technological and environmental influence upon business, retailers such as Zara and H&M have managed to develop into leading players of the textile industry. Nowadays information means power and it can be used in multiple ways for reaching objectives, in the business environment. In the fashion industry information is the key, along with other components, for negotiating power between retailers and manufacturers. Because they managed operations ...

Business Project – Indian ICT Industry

Introduction Information Technology (IT) today has a wide gamut of applications from running our cars and appliances to making telecommunications possible across continents and managing entire factories and cities. Thanks to the development of technology, information access at gigabit speeds is now considered a standard service, with users demanding even more data at higher speeds. A country’s IT development potential outlines it technology-readiness and ability meet the challenges of the coming future, along with a focus on growing gross domestic product (GDP) and meeting up energy and environmental challenges. The world’s ICT industry is growing at a tremendous pace, and ...

Introduction

This paper entails a business plan outline for an e-commerce business which will operate under the name Decca Galleria. The business entails the sale of various forms of artwork which include paintings, assorted furniture, and many other similar antique products. This entity will operate entirely as an online business, which will target both local and international customers in its operations. The business plan for this entity is highlighted in this paper, and it includes an in –depth analysis of the various components that will influence directly the success of the venture. According to Laudon and Carol (67), the e-commerce ...

____of November, 2014

Strategic Alliances in B2B World

Summary In today’s dynamic B2B marketplace, partnership and collaboration between various market players can be highly beneficial. This research paper addresses one of the most effective forms of business collaboration – strategic alliances, often referred as collaborative relationship between a couple or several independent market players aimed at achieving mutually beneficial goals. The aim of the research is to describe the evolution of alliances in the business world, to review the existing theoretical knowledge about strategic alliances and also to show the main advantages and issues faced by the companies entering the alliances. Also ...

- Situaational Analysis (SWOT) ------------------------------------------------------------3 - What are the Influences on Purchase Process? ------------------------------------------4 - Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5 - What are the Characteristics of the Industry? -------------------------------------------5 - How Clear is Your Value Proposition? --------------------------------------------------6 - Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7 - Market Size and Growth Rate? -----------------------------------------------------------9 - Convincing Data on Market Characteristics---------------------------------------------10 - Clear Financial Projection for First Five Years------------------------------------------11 - Clear Sales Volume in Canadian Restaurant Industry---------------------------------12 - How Sales Volume has Changed Product Life Cycle----------------------------------15 - References------------------------------------------------------------------------------------16

Situational Analysis

Strengths One of the ...

Company overview

The online bookstore will be known as booksgalore.com. The store will stock online and paperback versions of rare books on the following subjects: history, philosophy, theology, fiction and science. The bookstore will be in operation as from mid-January 2015. Its base of operation will be New York City where the company will have a warehouse for storing paper back copies of books. The company’s site will be hosted and maintained by Itl Internet Service providers which will be contracted on a yearly basis.

The company’s address is:

335 Park Avenue Street

New York City

United States of America www.booksgalore.com

Mission and vision

Vision A book in every hand. ...

Introduction

Following a standard to report the research finding is an accepted practice in the academic and professional communities. A research report has many objectives. The major purposes of research, applied or basic is, one: to establish the need for organized research, two: gather information on researches done by other researchers in the intendedfield or other related disciplines, three : drafting the procedure followed by the researcher in conducting the research, four: sharing the results of the research to the target audience, five: making recommendation and conclusions in the light of the results observed , and finally suggesting and bringing into light ...

The marketing strategy of Better Homes and Gardens Real Estate (BHGRE) included various strategies which aimed at leveraging the brand awareness among the consumers who were interested in real estate news and developments.

Social Media Marketing Strategies

Better Homes and Gardens Real Estate used the social media marketing strategies to position their brand and connect with the target audience.

B2B social media strategies:

Better Homes and Gardens Real Estate used the following B2B social media strategies: - Website Marketing & Content Marketing Strategies: Better Homes and Gardens Real Estate designed a website located at www.bhg.com which attracted as many as 5 million consumers every month and the number ...

Question I

One of the simplest ways to present the Groupon´s business model is to view its proposition as a global retailer of the products produced, manufactured and sold by other companies. The Groupon supply chain and end-to-end business model are based on two pillars: relations with businesses and final consumers. This complicates the way in which the company operates, as B2B business model is totally different from B2C relationships. To answer the question about the complexity of the work with Groupon, it is important to understand that Groupon is a profit organization. The breakeven point for the company also depends on ...

Business Analysis:

Discuss the on-going competition between Alibaba, Amazon, and eBay. Alibaba, Amazon, and eBay are all participating in the business to business (B2B) and business to consumers (B2C) e-commerce industry. E-commerce is a method of doing business, which allows transactions to occur place over the internet via sites that links vendor, host and buyer over a network. Amazon and eBay have been business to business e-commerce competitors with their primary customers coming from the US market for the past few years of existence. The emergence of Alibaba, which is presently the world leader in B2B e-commerce, coming out of China, is due ...

Internet technology has revolutionized tourism and travel industry. In traditional airline system, there were several limitations. Traditional airline service providers relied on agents who acted as intermediaries in the system.The travel agent had to purchase client’s travel requirements in a number of ways; either the travel requirements would be obtained from a wholesaler, direct with the supplier or through GDS. The whole process of organizing the travel package was cumbersome. Information is the bulk of the products in travel industry. Traditionally, the travel agent offered a location where the supplier could showcase their products. Information was not readily available to the ...

Business

1.0 Sales Process 1.1 Introduction A key to a successful sales process requires the process to be adaptive instead of manipulative (James 2013). Business analyst and experienced business leaders are recommending customer-centric as opposed to the traditional product-centric sales processes (James 2013). Briefly, the customer has control of the process and the seller adapts to the customers decisions (James 2013). The sales process follows the engineering model of decision-making, but flexibility has a major role to play in the process. 1.2 Sales process strategy A sales process strategy relies upon problem-solving techniques similar to those used in ...

Internet technology has revolutionized tourism and travel industry. In traditional airline system, there were several limitations. Traditional airline service providers relied on agents who acted as intermediaries in the system.The travel agent had to purchase client’s travel requirements in a number of ways; either the travel requirements would be obtained from a wholesaler, direct with the supplier or through GDS. The whole process of organizing the travel package was cumbersome. Information is the bulk of the products in travel industry. Traditionally, the travel agent offered a location where the supplier could showcase their products. Information was not readily available to the ...

Internet in B2B Marketing

Introduction: The B2B (i.e. business-to-business) market consists of all organizations that are into the purchase of goods and services. The internet is an Information technology (IT) that has spread among business-to-business organizations at exponential rates. According to Avlonitis & Karayanni, in the year 2000, about $66 billion in business-to-business commerce was conducted on the Internet. It was said that the number of businesses connected to the internet rose from 4% in 1997 to 33% in the year 2000. The high approval and consequent use of the Internet by the business-to-business organizations is as a result of two factors. First, it ...

Exam 2

Exam 2

Adverting in businesses tends to promote product and services sales. Advertising also informs prospective customers on the importance of the product that is being advertised. Advertising appeals trigger emotions and tend to seek mass attention. The appeals include humor appeal, fear appeal, rational appeal, bandwagon appeal, sex appeal, music and scarcity appeal. They primary appeals include emotional appeals and rational appeals. Emotional appeals are mostly used with young aged people such as the youths while rational appeals work much better with the products that are directed towards older people .

Emotional Appeal

Emotional appeal is an advertising appeal that is ...

The B2B marketing in the 21st century is distinct in many ways compared. B2B marketing in the 21st century is common on the internet platforms contrast to the print media used in the past. Most of the B2B producers are using the social media, one of the most widely used internet platform to reach their clients. The success of the B2B providers depends on branding and innovation, which has much weight in the 21st century. B2B marketing in the 21st century is successful in comparison to the prior centuries, because of the changes in the medium used to get ...

Understanding B2B Marketing

One example of a service that fits the B2B context is Econsultancy. The perceived value from a customer’s perspective can be increased through explaining clearly what the product or service is; a clear explanation of the product makes it easy for the customer to know the value they can generate from the Econsultancy (Mihai, Collin, & Vijaykumar, 2013). A clear explanation of how much the Econsultancy costs makes it easy for customers to know the value for their money when they use the service and benefits to customers. Having a visual appeal that makes customers feel the service is valuable to them also ...

Overview:

Best Buy, currently fighting to be the number one consumer electronics retailer title in the United States, began quite humbly indeed. The company started as a single location car and home stereo store in 1966. In North America alone, Best Buy has some 1400 locations, while the figure goes up to 2600 in Europe and China. Industry analysts believe that Best Buy has certainly improved its standing in recent times, and this is backed by the demise of two of the company's major competitors, Circuit City, and CompUSA. Best Buy was pushed on by a strong market share, healthy stock prices, and a ...

Business

1. What is BAM’s business model? What are the key drivers of BAM’s success to date? And what are the key threats? Answer: BAM’s (Baseball Advanced Media) business model based on the idea of providing digital services to Major Baseball League clubs. Its basic model was based on both B2B and B2C business and generating revenue through ticket sales, paid content and merchandising sales. The most unique feature of BAM’s business model is to generate revenue through online platform. Its website considered as one of the most successful in generating revenue. BAM shares its ...

(Instructor/tutor) (Course/subject) (Institution/university) 3.5 Additional elements of the extended marketing mix

Price

The pricing strategy of the Harley Davidson motorbikes has essentially been related to that of other Harley Davidson’s products where products are generally sold at high but competitive prices. This strategy ensures that the image and status of its motorbikes is upheld without bringing losses to the company (Sarangi, 2009, p. 106). The £3500 price tag of its motor bikes reflects the exclusivity of the product though it locks out quite a huge proportion of the market, which cannot afford the products.

Product

Product is the ...

Business-to-Business Transactions

Business to business (B2B) refers to business transactions between two or more businesses unlike in business-to-consumer where the transactions are between businesses and consumers. The transactions can occur between a manufacturer and a supplier or a wholesaler or between a supplier and a retailer. B2B is also used in communication as many businesses have turned to social media to communicate with other businesses. The communication between employees of two businesses is referred to as B2B communication. The B2B term was invented so as to illustrate the electronic communication between enterprises. B2B was later used in the company's marketing process to illustrate the products and ...

Introduction

The belief that has been enshrined in our culture indicate that social media today is the mainstream tool for effective marketing. Despite this factor being universally true, other marketing techniques are on equal frontline being utilized in the wider marketing environment. . Social media concerns the actions based on the interaction of individuals and the possibility of customers as well as customers in their current state. When companies decided to adopt social media platforms there is no full understanding as to where to begin so as to get the business to work (Boyd & Ellison, 2010). The first aspect is the ...

Great Value Thrift Store

The external customers of Great Value Thrift Store are the consumers. The efforts that the organization puts forth through social media to improve the customer service relationship include the usage of online medium and social networking for building customer relationships (McKee, 2012). In case of using the online medium it is important that the target market segment be tech savvy. The target market is a mix of corporate firms and individuals. It is essential that the targeting of the markets is based on their needs and identifying the most suitable technologies for these market segments (Samiee & Roth, 1992). Technology has a ...

B2B means a business selling to another business rather than selling to the end user customer. On the contrary, B2C stands for business selling its products to the end consumer of such product, as opposed to selling it to another business. In B2C terms, the store represents a business that sells its merchandise to local consumers who are the end users of such product. The main distinction between B2B and B2C is probably the number of stakeholders. In B2B marketing strategies, the key aspect is the type of relationship that exists between the vendor’s sales team and the seller himself. ...

Business proposal

Executive summary Water Idea is a new solution to some of the most common problems encountered by people while determining the best drinks to take for quenching thirst. The following business proposal outlines the main strategies and ideas put in place to come up with a product that consists of water mixed with real fruit pieces. The full implementation of the project will cost $104,000 as indicated on the budget Forty Fruits Companies.

Introduction

Water Idea is a newly created company that aims at producing drinking water flavored with fruits. Most people would require a drink that tastes different from normal water ...

Duffy and Dale (2002) established that success in electronic commerce is dependent on ten critical processes. How well a company undertakes these processes determines its success. AOL should ensure that the following processes in its system are given priority: financial control, revenue collection/generation, IT/Web changes, business processes, e-integration, call center integration, order generation, 24/7 operation, order fulfilment, and consumer behavior. AOL should also develop positive customer relationships. A small office supply company transacts business with other businesses: providing office materials. The company needs to keep track of inventory, delivery schedules and ensure that customer satisfaction is high to build ...

Introduction:

Sony Corporation started planning in 2003 for some big personnel changes, all the way to the top. Their stock had hit a high point in 2001 and was steadily dropping and they decided it was time for changes. By 2003 they were in trouble. Once a nimble young company capable of challenging the behemoths because of their exciting ideas, they had become one of the behemoths. This put them in the awkward position of being a little of everything, but not the best at anything. This is not a good place to be, especially if the company is on the way downhill at ...

Business marketing is the custom of organizations or individuals, such as commercial corporate, institutions and governments, easing the sale of their services or products to other organization or companies that either trade them, employ them as components in services or products they offer, or employ them to sustain their functions (Michael D. Hutt, 6). Also identified as industrial marketing, it is at times referred to as B2B markets (in short) or business-to-business marketing. (Note that Business-to-government marketing is significantly dissimilar to marketing to government bodies that shares various same changes of organizational marketing.) This paper, will talk about; the ...

Book Review Questions

Part A: Reflections

I believe that learning involves sharing while respecting diversity. In the course of my study, I intend to learn the various moral and legal aspects of running a successful business entity that emphasizes on the need to conduct business professionally. In addition, for my organization to flourish, I think I will try and familiarize myself with good customer relations, good time keeping and also discipline my self in regard to finances or money management. After acquiring some of these skills, I will try and share with other individuals in the quest to create favorable and fair ...

Mark Peterson

Bank of Florida 9180 Beachview

Miami Florida 88900

Dear Mark The following business plan is in effect a proposal to begin a lucrative and profitable partnership which will enable both ourselves and the Bank of Florida to contribute to Florida’s economy while increasing our involvement with an industry which has recently recovered from recessionary effects and forms a key component in Florida’s economy. The business that has been proposed below involves the retailing of marine safety equipment as well as various services related to marine industry safety. We believe that Florida’s reputation as one of the largest marine economies ...

Business to business (B2B) exchange is a business scenario that involves different organizations exchanging important industry information, goods produced or services rendered with each other as a way of market and general business development. These transactions involve different parties and vary in terms of the details provided in the exchange as well as the agreements reached by the involved businesses. In this changing world of business and as a result of globalization, the internet is playing an important role in almost all operations in the business field. It affects the production of goods, sales methods as well as communication between various stakeholders ...

Affiliated Institution

What do brands and branding do for firms in business markets? Brands and branding puts the name of a firm out there, this is because a brand is unique to a specific firm. It is the name and the slogan that the firm uses when marketing and attracting consumers (Kunde, J. 2002). It broadens markets and increases the expected sales as well. Branding also helps to identify a product in a monopolistic market structure where the products are similar. Suppliers in business markets use branding for several purposes. Identify and discuss five or more reasons for B2B branding efforts. B2B branding ...

Marketing Comparison Paper In Relation To Real Estate

Introduction The intensified growth and development of information communication and technology has led to tremendous and dramatic changes in the way business is conducted in the global market. Development of information communication and technology has affected various diverse sectors of the economy. These developments have led to simplification and improved efficiency and effectiveness in carrying out business activities. The increased efficiency and effectiveness has led to reduced costs of operating business, which have led to increased profitability of business enterprises. This paper will seek to establish the relationship of the business marketing model such as the business-to-business (B2B), ...

- What are the seven key elements of a system? Explain what role each element plays in describing a system. The seven key elements of a system are boundary, environment, inputs, outputs, components, interfaces and storage. Boundaries role is to set the scope of a specific system. Environment is where and to whom the system will be made and other environmental factors that may affect the system. Inputs and outputs are the things that can be taken by the system to be able to create a corresponding output or for the system to function as designed. Components are what makes up the system. ...

Question one

Determine whether integration efforts should start with suppliers, distribution, or both. Explain the rationale for your decision. The process of supply chain combination entails joint work between the intended buyers and suppliers, combined product development, familiar systems and shared information. This process can be utilized to strengthen the efforts in the field of competition and provide companies with more advantages over their competitors in the market. Therefore it is prudent that the process of integration should begin with suppliers who are the people who avail the necessary and sufficient goods and services needed by hoards of customers in ...

As mentioned in the case, HubSpot believes that the rules of marketing have changed. However, I would be of the opinion that the rules of marketing have “evolved”. With the emergence of technology and the increasing presence of internet or Web 2.0, there is strong increased competition among different channels of media to attract the attention of consumers as a platform to get information. According to a recent research conducted by Forrester Research in 2012, the average consumer of internet in the U.S. spends as much time on the internet as he or she watches TV offline. HubSpot noticed this change ...

Executive summary

Today’s business environment has seen many corporations searching for innovative strategies in order to win the growing demand for goods and services. Many managers try and design a systematic marketing framework for their new products aimed at winning buyers. Nakamichi Corporation is a manufacturer of high quality audio and video systems. The corporation wishes to introduce a new portable audio system into the market. In order to design the marketing plan, several factors are put into consideration. A situational analysis of the current audio systems market is carried out identifying the main competitor brands for the corporation. Second, market segmentation and ...

Project Assignment #1

1) Identify the organization's mission.

Young Men Christian Organization (YMCA)

Mission Statement - This is a non-profit organization that aims at putting Christian values into practice through the use of programs that develop a holistic growth for all. 2) Describe their stakeholders.

The key stakeholders are External and internal

Internal stakeholders The Staff, charity groups/ volunteers, board members, the members. They are involved internal governance, by ensuring that the mission statement is followed to the latter.

External stakeholders

The community and local government 3) Describe their primary beneficiaries (the people who receive their services). The immediate beneficiaries include, your spouse incase one is married, children and also the rest of the ...

Determine Whether Integration Efforts Should Start with Suppliers, Distribution, or Both.

Supply chain management is a discipline not only concerned with the inputs, the outputs, or the storage-related processes in a company or any other organization that delivers an end-product or service package to customers; it is also concerned with the strategies involved in ensuring that every process happens the way it should. When it comes to choosing where the Durham International Manufacturing Company (DIMCO) integration efforts should start, the answer would be “it depends”. It is common among companies to start focusing on integrating supply chain management components that are more problematic. One can most of the time assume that the ...

Business – to – Business Exchanges

Business-to-business (B2B) exchanges are a business model involving two organizations engaging in business activities which generally utilizes online networks (Kenjale, 2012). This is common to companies that serve as suppliers for another company. It involves a procurement process that follows an information gathering stage, transaction negotiation stage and the settlement stage. Three types of B2B exchanges exist which exemplify the relationship between the seller company and the buyer company, namely: new buy, modified rebuy and straight rebuy. All three utilizes the internet in the conduct of the business. (Kurtz, 2010) New Buy is a situation where a company makes a purchase from another ...

Challenge 1

In this challenge, the mobile consumer market and the enterprise market for the smart phones shall be used. In the consumer market, a mobile manufacturer sells the products to the consumers directly without involving any other party. But in the enterprise market, the manufacturer sells the products to other businesses who in turn sell the same product to the consumers. The best marketing mix for the smart phones in a consumer market is the four ‘Cs’ model. But the marketing mix for the sales of smart phones in a business to business market is the 4 p model.

The four Cs marketing mix ...

Since Catherine Horton is not happy about the way things are going in the Catherine’s Confectionaries, it is necessary to implement changes that could enhance company profitability and make the business more enjoyable for Catherine. It is also important to give the company a sense of direction and to make it easier for Catherine to control her business.

The first step in organizing business activity is defining its core strategy and focus. Catherine’s Confectionaries has been always developing spontaneously and engaged in activities without profound consideration of their compatibility with the firm’s strategy and focus. Although such ...

Operations Management

Starting and managing a business is a complicated task that entails high risks, but also promises high returns. It demands flexibility and an open-mind in combination with strategic and operational planning (De Wit and Meyer, 2010). Since Catherine does not enjoy running Catherine’s Confectionaries, while her business no longer resembles the original company, it is necessary to reevaluate the current state of the business and to make changes in order to make it both profitable and enjoyable.

Strategic orientation is the first step that has to be defined by any entrepreneur in order to develop subsequent actions and to make ...

1. Introduction

Cinema business has been developing in India for over a century, however it has been traditionally based on manual labour and very simplistic processes. However, the entry of the entertainment software leader from New Zealand, Vista Entertainment Solutions, has changed the situation in the market and has initiated a large wave of technology integration into cinema operations (Vista, 2012). The aim of this paper is to explore the success of Vista in the Indian market. Firstly, it analyzes the overall market environment in the cinema business in terms of the opportunities and threats it poses for Vista. Secondly, the paper examined ...

1. Introduction

Cinema business has been developing in India for over a century, however it has been traditionally based on manual labour and very simplistic processes. However, the entry of the entertainment software leader from New Zealand, Vista Entertainment Solutions, has changed the situation in the market and has initiated a large wave of technology integration into cinema operations (Vista, 2012). The aim of this paper is to explore the success of Vista in the Indian market. Firstly, it analyzes the overall market environment in the cinema business in terms of the opportunities and threats it poses for Vista. Secondly, the ...

ABSTRACT

Customer satisfaction is a major concern to any business that intends to increase its sales. This research will be based on the need to understand what customers expect from business in an effort to improve success of a business based on the improvement in the marketing applications in a B2B environment. The research is planned to use a qualitative approach to collect data on the research topic. As can be noted in previous researches, customers’ satisfaction is an important contributor to the success of a business and hence it cannot be ignored. This research proposal gives the significance of collecting accurate information on selection ...