Essays on Desserts

Key Problems Identification

External Increasing competition In 1990s, the competition in the frozen desserts industry was on the rise. As soon as the market preference changed to healthier food habits, there was a rush to introduce the lower fat products and the ice cream market got fragmented increasing indirect competition manifold. The demand for such low fat frozen desserts continued to expand with an overall shift in preference towards the lower fat products as late as 1995. Especially the market share of the super-premium segment was being lost to the premium segment in Ben and Jerry hardly had any penetration. The increasing ...

The Institutional Affiliation

History and Growth 3 Marketing Mix 4 Marketing Strategy 6 Recommendations 7 Conclusion 8

References 9

Fast Food Restaurant Analysis/Evaluations Assignment History and Growth Kentucky Fried Chicken is one of the America's most famous fast food restaurants. It was founded in 1952 by Harland Sanders, a regular cook who had no idea his recipe is about to become popular across the country and abroad. The story tells that he scratched the process of preparing chicken on the door in his kitchen. No one can affirm that fact, however, there is no doubt that the restaurant has been demonstrating the finest traditions ...

In a society that believes in the adage, "sex sells", it is no wonder how food companies and advertisers are using sexualized images, particularly of women, to advertise their food and products. Society holds certain stereotypes of the ideal woman as skinny and often advertisers use this perception to advertise their products. Thus, an image advertising food or any other product that portrays a woman as anything but skinny and beautiful would be frowned upon and sales would not be favorable. There are instances when women are portrayed as voracious about food. However, these images and advertisements only use ...

Overview of the company

Cliché Patisserie is a French inspired Chinese bakery, that has recently opened its doors in the Iowa city. Located on the South Linn street, the bakery cum tea shop offers an exclusive range of bakery products, desserts, milk tea, loose tea and homemade sodas. Their only location at 341 S. Linn St. is sparse and the interiors are well designed with high ceilings and huge French windows allowing a profusion of natural light. They are open from 9.30 a.m. to 10 p.m. Monday through Saturday. The company is privately owned by two Chinese students – Leo Jiang and Weiija Huang ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Introduction

The type and theory of punishment a convicted criminal receives different in different parts of the world. The rehabilitative theory of punishment had been used predominately in early America but had the system has transformed into a retributive model. Many Western Countries adhere to the theory of rehabilitation as a theory of punishment. On the other hand, there are many countries to favor the retributive model of punishment. Middle Eastern, African and Asian countries adhere to the idea that the offender must pay for the crime. Both the rehabilitative and retribution theory of punishment have social and philosophical implications. ...

Eden Park is the name of the food eateries that I came up with. The restaurant is a contemporary American bistro that is located in the District of Manhattan in the city of New York. Also, the restaurant is situated at the landmark of Art Deco Metropolitan North Building. The Art Deco building in which the restaurant is located faced the Madison Square. The eatery is located in a strategic location where many people pass by to access the landmark which is a tourist attraction site. The city of New York is densely populated which makes the business flourish ...

Personal Weekly Journal: The Journey to Developing Skills

A fascinating week full of experience and much learning. I learn many things this week. I put the raw egg over the flat bread, then I put the cheese on the egg. What do I come up with? Dessert!!! Dessert is a common word used in the food industry to employ a variety of food course that entirely consist of a sweet array of foods. It involves such foods like the snacks, sweet soups, fruits or what is called pudding in other contexts. Delicacy sometimes may sometime be mistaken for flavor. The food was so sweet and we did ...

Introduction

Punishment is the system used by society to enforce the desired standards of conduct, and to deal with the offender after a crime has been committed . Two common theories of punishment include the retribution theory and the incapacitation theory. The retribution theory seeks to punish an offender who has committed a criminal act. The incapacitation theory seeks to deter or prevent future crime. Both theories seek to convey justice.

Retribution theory

The retribution theory of punishment is the oldest theory of punishment. The retribution theory of punishment rests on the idea that those who violate the law should be punished for ...

Question 1: What is (are) the principal activity(ies) of this business?

Serving both the United States and United kingdom, Established in Ireland, the Green core group is one of the leading convenience food business’s in the world . The convenience food divisions provides a wide range of chilled, frozen and ambient foods to major retail, manufacturing and food service companies. Specifically in the UK, Greencore provides sandwiches, Italian chilled meals, branded chilled meals, chilled non-dairy desserts, chilled sauces, cooking sauces and pickles and Christmas cakes.( See Greencore Food to go UK) In the US Greencore is best known for providing “grab and go” packaged food options (sandwiches, salads, sushi, entrees ...

- Burger King.

Vision: Burger King has more or less retained the same vision it had when the then known ‘Insta- Burger King’ restaurant was transformed by the two franchisees, James McLamore and David Edgerton into Burger King in 1954. The original Burger King vision was “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.”  Now, over the last sixty odd years, the company’s vision has morphed into a more consumer oriented approach with its “Have it your way” campaign. The new vision statement is “We proudly serve the best burgers in the business , plus a ...

Purpose

Develop a website for Sugar Daddy’s Bakery which will successfully advertise the business as well as implement effective branding for potential customers to see online. The website also aims to implement a look and feel similar to the business’ level of quality and personalized service a lot of cake and pastries shop fail to present. The website aims to promote Sugar Daddy’s Bakery for its home-style approach when it comes to baking cakes, desserts, and pastries that are only made from fresh ingredients. The offerings are categorized into cakes, cupcakes, cheesecakes, pies, cookies, bars, and squares, which will be available ...

Lab One:

The unique selling point for Arabian Night’s Restaurant is providing an authentic Arabian cuisine. All the food items on the menu aim to promote this unique selling point. They will comprise mainly of Swahili dishes and closely related food items prepared to promote this aim.

The beverages will include

Tea Coffee Fresh squeezed juice Palm wine Carbonated drinks These beverages represent the Swahili heritage of the restaurant. Tea is the main beverage offered. The Swahili culture has a high affinity for tea where it is referred to as “chai”. The tea can be prepared in a variety of ways. ...

Executive Summary

The current research relates McDonald’s – the largest fast food restaurant chain in the world. Nowadays, the company is operating in many countries and succeeded to develop a strong brand. The current tendencies of the food industry include healthy nutrition that is inconsistent with the concept of McDonald’s. The company faced the necessity of changing menu towards more healthy, introducing more healthy products, and changing its concept (IBIS World, 2014). The current paper contains SWOT analysis aiming to analyze the situation and make propositions related the new concept of McDonald’s. There were suggestions related the new products lines made. ...

China joins Babylon, India and Egypt as the four ancient civilizations. The nation has a vast geographical space and has a rich history with elaborate and magnificent culture that has been written for over 3,600 years. The diverse and unique Chinese culture can therefore be traced hundreds of years back. For the Chinese, their culture presents itself as an asset that defines their position as a landmark in the world. China’s cultural heritage can be examined by analyzing the different aspects of culture that include Chinese food, festivals, kung Fu, language, medicine and the China World Heritage Sites. In this ...

Evaluation of Personnel Policy at Ozero Dessert and Tea and Recommendations

A personnel policy is a plan of action and group of proposals that act as a reference for managers and supervisors in dealing with their employees. The strategic human resource management means that human resource policies and practices, which produce employee competencies and favourable behaviours, must be planned and well executed. The human resource manager requires a practical way to translate the company’s strategy into the necessary employee competencies and behaviours. This case deals with the human resource plan of Ozero Tea and Desserts, a small privately run business located in Little Tokyo, LA where I work. The company’s goal ...

Critical Thinking Questions

Chapter 1: Critical and Creative Thinking Questions 1 And 4 Question 1 Some of the indicators for mechanical weathering in my area are the following: high number of boulders with cracks and joints, fracturing at the surface of rocks and old buildings, slow disintegration of boulders and statues, and surface fracturing on roads and slopes of various hills. On the other hand, the evidences of chemical weathering are; change in color of rocks, darkening of old buildings made of limestone, and gradual wearing out of rocks and walls of some buildings. The significance of these indicators can ...

The restaurant plans to introduce a new menu. Using menu-engineering principles, we are going to analyze the popularity and margins on each dish and beverage and come up with the new menu. The menu engineering principles are psychology, managerial accounting, marketing strategy, and graphic design. Psychology is the perception that people have towards the dish. It can also be described as the effect that the dish has on people(Walker, 2007). Managerial accounting is concerned with the pricing of the menu item. It looks at the cost of production of each menu item and the contribution margin from each item. ...

The classic fudge –Walnut Brownies are in the simplest and most common sense one of the most revered and loved delicacies of this times. The above stems from the fact that it is made through a rigorous process that requires class and guided attention or focus to prepare and to process. In the recent past, the classic fudge –Walnut Brownies has won international acclaim and recognition and in competitions because of the very nature and character of its preparation.It is to say that utilized carefully by melting chocolate and cocoa, which is by all means and fairness unique especially during ...

1

Ideas for cookbook

Rice has caught the fancy of the Western world at last! The slim waists of the Eastern Asians have finally envied the Westerners enough for them to prefer rice at last, as a main course. This book aims to provide easy-to-cook Rice recipes, with even easily available ingredients. It has pictorial views of the recipes, with a step-by-step approach on how to cook the same. There is a half-page history behind every Rice dish in the book, and also nuggets about the calorific value of the recipe. There are over 500 recipes in the book, ranging from the Chinese Fried Rice, ...

Obesity

We have all heard about the growing epidemic of obesity from our parents, teachers, and even our government. According to a recent study, about a quarter of two to five year olds and one-third of children are overweight or obese in the U.S. (Ogden et al., 2014). There is a wide array of factors which play a role in children becoming overweight or obese. Genetics, along with behavioral, social, cultural, environmental influences, can create an environment conducive for obesity. Environmental factors include great amount of exposure to advertising that encourages food consumption and promotes unhealthy foods, technological advances or increase in media use, ...

‘Freshman 15,' an idiom that every college student is familiar with has recently become somewhat of a cliché. This does not however imply that the connotation of the phrase is in any way diminishing. Students are forewarned before starting college of this inevitable problem, and many find it true, although the 15 pounds estimate is somewhat of a stretch. According to the New York Times, the average student adds up to 2.5 and 3.5 pounds during the first year of college . So, the weight gain problem in freshmen is genuine, but the gain isn’t as big as our fears. ...

The nations in Middle East include Iran, Iraq, Syria, Egypt, Jordan, Turkey, Lebanon and Israel. Even though these states have a similar cuisine, each culture is known to have a culture that is distinct and different from the rest. Food preferences and food techniques are also different from one state to the other. Many people from Middle East are known to reside in the United States. The reasons as to why the middle easterners decide to live in America is because of their political reasons need to advance their schooling, as well as the prior emigration of some of the family ...

Overview

Juice Club, the former name of Jamba Juice Company, was founded in 1990 by Kirk Perron and was presented as a health-food store. In the mid of 1990’s, the company started to expand using franchise strategy. In 1995, it changed its name for Jamba Juice Company that allowed differentiating in the market as the competitors started to offer similar products. In 1999, the company merged with Zuka Juice Inc. and acquired 98 smoothie retailing units. In 2006, the company went public having owned and franchised units (Dostal n.p.). The main problem is that all of the competitors are ...

Cover Letter

Nutrition Officer DU-Nutrition Services Pvt Ltd Australia Director PAF Australia

Sub: Submission of the Nutrition services report for PAF – regarding

Respected Sir, As a nutrition officer of DU Nutrition services, I hereby submit my nutrition services report. My report includes our services and the requirements essential for PAF workforce too. I have also attached a nutrition plan devised for your workers which I stress you to implement in your factory so as to alleviate the sickness associated issues in the company’s performance. All the best.

Thank you.

Attachments: Nutrition report

Rationale

Good nutrition is vital for every living being. Research has apparently proved that a balanced diet ...

Tal Al Amar, Inc., an Atlanta based company, will operate Marhaban, a medium-size restaurant serving healthy, contemporary Arabian-American style food. The restaurant will be located downtown Atlanta at 1841 Peachtree Street, Atlanta, Georgia. Tal Al Amar, Inc. was incorporated in June of 2014 and elected sub-chapter S for IRS tax purposes ("S Corporations"). A satisfactory site for the Marhaban restaurant was scouted in May of 2014 and lease negotiations have been finalized. The restaurant will be on Peachtree Street, in the heart of Atlanta’s downtown district, which is close proximity to Georgia State University and in walking distance to ...

Food manufacturers often use hydrogenated fats as functional ingredients to improve the shelf-life of food materials. The chemical process through which hydrogenated fats are produced is termed as fat hydrogenation. Essentially, this process involves addition of hydrogen atoms to a double bond existing between carbon atoms in a fatty acid chain, which turns unsaturated fats into saturated ones (Leigh). During fat hydrogenation, hydrogen gas is forced into unsaturated fats such as oils at a very high temperature (250 to 400oC) and pressure in the presence of a metal catalyst such as nickel, copper, zinc or platinum. The high temperature allows for the ...

Introduction

Many people have started comparing popular fast food companies directly with the cigarette industry these days. One thing which cannot be denied is both these Industries sell products which endanger health of consumer. Eating 3 Big Macs each day and smoking single cigarette pack yields same degree of heath issues. This paper will discuss the blame game where many people have started blaming the fast food companies which sell their high-calorie and non-nutritious products to customers, who are unwilling to understand their own mistakes in gaining poor heath and increasing waistlines. Many people tend to bloat as they fail ...

The Cheesecake Factory Incorporated

1. Explain the restaurant's strengths and weaknesses, and justify your explanation. The Cheesecake Factory Incorporated (TCF) was established in 1972. It currently operates 177 casual dining restaurants under the brand names Grand Lux Cafe, RockSugar Pan Asian Kitchen and The Cheesecake Factory. The company has already signed licensing agreements for expansion in the Middle East and Latin America. One of the main strengths of TCF is its extensive, innovative and evolving menu (The Cheesecake Factory (TCF), 2013). It has approximately 200 items in its menu which includes appetizers, pizza, seafood, steaks, chicken, burgers, specialty items, pastas, salads, ...

Main Products and Services

McDonalds produces products that can be separated in several groups. These products are French fries, Desserts, salads, soft drinks, pork products, chicken and hamburger. Other products include salads, which are new in the business. These salads were included in the menu in 1985. McDonalds puts a lot of effort in achievement and not losing its clients. Desserts are the last groups of products in McDonalds. These include such products like freshly baked cookies, McDonald cookies, ice cream, yoghurt, Cinnamon melts and Pies. The supply of these products depends on the different regions across the globe.

Main Customers

Since the global crises, the ...

Business Proposal

The market for delivery of quality and notorious cooked meals in Dubai holds tremendous potential. While growing at unprecedented levels, Dubai attracts professionals and skilled workers from all over the world. Due to the demanding work schedules of these individuals and their desire to obtain wealth, there is very little time for them to make home cooked meals. Therefore, they purchase the majority of their food from restaurants and food stalls which is usually high in calories, fat, sugar, and contaminates from unsterile environments. Due to this growing epidemic, it has been reported by the Dubai health authority that a ...

Overview of McDonald’s

McDonald is the largest chain of fast food restaurant in the world operating in more than 119 countries. McDonald has over 33,000 restaurants across the world. McDonald originally served hamburgers, milkshakes, French fries and cheeseburgers. However, over the years McDonald’s corporation has added other products to its menu including but not limited to; salads, chicken, fish, breakfast sandwiches, McCafe, beverages and desserts. All this are served either as dine-in setting or as drive through services. McDonald’s corporation also offers a range of services to its consumers. Their services include free Wi-Fi for their customers at no ...

The founders of the famous Cheesecake Factory include Evelyn, Oscar and their son David Overton. They have always ensured that the values that they strongly believed in when they incorporated the company are held and are a part to the company’s culture to date. The main value being to a strong commitment to quality in the products they use and the materials that are used in the construction of the many branches that are located all over USA, the Middle East and in Latin America. The strengths that have helped to ensure the company’s continuity and expansion include; low ...

Restaurant business has become popular with businesses involved increasingly seeking to develop unique concepts as a way of differentiating their brands and delivering value through excellent service and foods wrapped around themes that their markets can identify with. In this respect, this analysis seeks to utilize secondary data to compare two restaurant brands; Outback Steakhouse and Longhorn steakhouse by identifying their various components including their missions, concepts, design, locations, menu and equipment/flow design as well as food purchasing systems. In addition, the analysis compares their restaurants’ managements in terms of leadership and management, revenue analysis and performance management. The analysis ...

Since Catherine Horton is not happy about the way things are going in the Catherine’s Confectionaries, it is necessary to implement changes that could enhance company profitability and make the business more enjoyable for Catherine. It is also important to give the company a sense of direction and to make it easier for Catherine to control her business.

The first step in organizing business activity is defining its core strategy and focus. Catherine’s Confectionaries has been always developing spontaneously and engaged in activities without profound consideration of their compatibility with the firm’s strategy and focus. Although such ...

Operations Management

Starting and managing a business is a complicated task that entails high risks, but also promises high returns. It demands flexibility and an open-mind in combination with strategic and operational planning (De Wit and Meyer, 2010). Since Catherine does not enjoy running Catherine’s Confectionaries, while her business no longer resembles the original company, it is necessary to reevaluate the current state of the business and to make changes in order to make it both profitable and enjoyable.

Strategic orientation is the first step that has to be defined by any entrepreneur in order to develop subsequent actions and to make ...

Operations Management

Developing a business is a complex undertaking that requires careful planning and flexibility in order to continuously adjust to the changing business environment. Running a business also gives a certain degree of freedom to entrepreneurs, opens opportunity for higher revenue generation and gives a chance to control the development of the business The fact that Catherine does not enjoy any of the benefits associated with operating a business, however, she is already overwhelmed by the entrepreneurial responsibilities clearly shows the need to change the status quo in Catherine’s Confectionaries.

The foremost important task of any entrepreneur is to define the main focus of the ...

Turkey is a country located in Asia Minor and a small part of Europe. It has borders with such countries as Greece, Iraq, Iran, Georgia, Armenia, Azerbaijan, Syria, Bulgaria and is washed by the Sea of Marmara, the Black Sea and the Mediterranean. Naturally the fact that Turkey has quite a big number of neighboring states left its impact on Turkish culture in general and its cuisine in particular. According to the physiographical location there are usually 5 regions marked out on the territory of Turkey: the Black Sea region, the Anatolian plateau region, the Mediterranean coastal region, the Aegean region and ...