Essays on Walk-in

The institutional affiliation

MEMORANDUM INTRODUCTION Medical marketing has grown an increasingly complicated cause of the fast developing business of healthcare organizations. The old model of focusing on just patients and physicians stopped working. So, it has become incredibly important for doctors to market their medical practices in order to build their own brand, gain new patients and improve business from the current ones. Nowadays, marketing teams need to broaden their consideration horizons and focus on the following criteria: Patients, Physicians, Professional Healthcare Administrators, Payers and Policy Makers (Mycek, 2015). The Texas Medical Center, Cleveland Clinic and New York-Presbyterian Hospital will be analyzed ...

Myra Morningstar opened UMUC near the college campus in 1995 (Turban and Linda 14). The UMUC Haircut began as a barbershop with only one chairperson. Myra has succeeded in expanding the enterprise over the years to include hair styling for both genders. Currently, the barber has three barber chains, styling and shampoo chains. Myra is responding to her customers’ requests for the addition of two more stations for manicures. In the early business when the start up started, it was the only barbershop within a ten-mile radius and every year the business has been able to get additional customers. Currently, other ...

Business Process for Improvement:

Myra, the owner of UMUC’s Haircuts has to receive appointments and mostly does this using the phone. She also takes in walk-in customers who come in whenever they are available. The expansion of UMUC’s Haircuts has led to increased customers (Burgess 2002). It has caused increased difficulty in assigning the employees certain days on which to attend to the customers following the appointments. The process of matching the employees with the appointments at hand has, therefore, become close to unmanageable. It is not until recently that Myra becomes a little more comfortable with the idea of her employees ...

Since Catherine Horton is not happy about the way things are going in the Catherine’s Confectionaries, it is necessary to implement changes that could enhance company profitability and make the business more enjoyable for Catherine. It is also important to give the company a sense of direction and to make it easier for Catherine to control her business.

The first step in organizing business activity is defining its core strategy and focus. Catherine’s Confectionaries has been always developing spontaneously and engaged in activities without profound consideration of their compatibility with the firm’s strategy and focus. Although such ...

Operations Management

Starting and managing a business is a complicated task that entails high risks, but also promises high returns. It demands flexibility and an open-mind in combination with strategic and operational planning (De Wit and Meyer, 2010). Since Catherine does not enjoy running Catherine’s Confectionaries, while her business no longer resembles the original company, it is necessary to reevaluate the current state of the business and to make changes in order to make it both profitable and enjoyable.

Strategic orientation is the first step that has to be defined by any entrepreneur in order to develop subsequent actions and to make ...

Operations Management

Developing a business is a complex undertaking that requires careful planning and flexibility in order to continuously adjust to the changing business environment. Running a business also gives a certain degree of freedom to entrepreneurs, opens opportunity for higher revenue generation and gives a chance to control the development of the business The fact that Catherine does not enjoy any of the benefits associated with operating a business, however, she is already overwhelmed by the entrepreneurial responsibilities clearly shows the need to change the status quo in Catherine’s Confectionaries.

The foremost important task of any entrepreneur is to define the main focus of the ...