The Competition that Exists Between Apple and Other Companies Thesis Proposal

Type of paper: Thesis Proposal

Topic: Company, Apple, Marketing, Management

Pages: 2

Words: 550

Published: 2019/10/02

Introduction

Apple includes a renowned company that stands out from many other companies of the world. It includes one of the most highly esteemed software companies that pose numerous economic threats to other renowned companies. A major competition occurs between Apple and Samsung companies. The main differences that occurred existed in their models. This led to a prolonged lawsuit between the two competing companies. Their raw over superiority and fame has led to long cases that most specialists view as rather meaningless. This kind of view by specialists since the probability that any of the two companies win the case appears vague.

Literature Review

1.1 Main causes of the wrangles between Apple and other companies

Other companies such as Android also view Apple as a big threat to its economic development. Samsung once based its closure on the grounds that Apple threatened the economies of other software companies. Apple as a company views other companies, including Samsung as copycat companies. This occurs as one of the main reasons behind the numerous lawsuits that exist among the various software companies. In particular, Apple claims that Samsung and the other companies copied a wide number of features that exist on its mobile phones and other software. For instance, the texture of its Smartphone appeared similar to that of Apple makes. Furthermore, the overall sales made by Apple dropped drastically at some point. This occurred since most of the Smartphone and Samsung imitated tablets it made.

1.2 Results of the wrangles

The competition that has existed between Apple and Microsoft led to an immense improvement in the economies of these two entities. This large improvement in these economies occurred since their existed subsequent advancements in the Smartphone produced by both companies thus, increasing the sales of the products. However, Apple still stands out as the most fundamental software company in the world. It offers most secure features that suit the customers’ needs. For instance, it offers security in activities such as e-mailing.

Methology

1.1 How Apple managed to maintain its high rank

Apple as a company applies several strategies that enable it to succeed at world market levels. Apart from using unique techniques in manufacturing its software, its management also appears stable. It possesses a unified management where all the decisions are made jointly. In addition to that, it possesses desirable DNA designs. This makes its products most preferred by buyers since they appear appealing to the eye.

One true thing about the competition that exists between the various companies is that these competitions improve the market conditions for each company. This occurs since in the attempts to beat the other company in software features and security, there makes tend to improve thus, improving the market conditions.

Results

1.1 Outcomes of the lawsuit

The eventuality of all the competition and lawsuits led to an improvement in the other makes from other companies. However, the lawsuits remained unsettled since the cases occurred rather stiff on the competing sides. Since time immemorial, Apple worked on enhancing its uniqueness as compared to other companies. This outstanding uniqueness vividly occurred in its models and functional characteristics. In addition to that, it offered various services that lacked in the other software, for instance those made by Compaq. Compaq models were not as attractive as those of Apple were.

1.2 Benefits to Apple

The differences set by Apple occurred in order to enable the company stand out amongst the rest. As the other companies produced similar software, Apple maintained its uniqueness. Eventually, it uniqueness led to its high competitive nature in the world market. Due to this, other companies such as Motorola and Samsung found the basis of emulating Apple’s features, claiming that those were only but marketing strategies. Thus, these conflicts led to the lawsuits that occurred in the courts of law.

Analysis and Discussion

1.1 Impacts of the competition on the other companies

Apple as a company applies several strategies that enable it to succeed at world market levels. Apart from using unique techniques in manufacturing its software, its management also appears stable. It possesses a unified management where all the decisions are made jointly. In addition to that, it possesses desirable designs. This makes its products most by buyers since they appear appealing to the eye.

The truth about the competition that exists between the various companies is that these competitions tend to improve the market conditions for each company. The attempts to beat the other company in software features and security, there make tend to improve thus, improving the market conditions. This eventually results in better software in the Microsoft market.

Conclusion

In summary, despite Apple’s dominion on the world market, this trend led to the subsequent improvement of the other Microsoft companies. In addition, most of the other companies ended up emulating the designs of Apple leading to a number of prolonged lawsuits. Moreover, the bitter clashes amongst these software companies led to the generation of great enmity between their founders. For instance, since Apple claimed that Android copies some of its features, its founder, Jill wanted to crash down the Android software company. Finally, it occurs key to note that competition appears fundamental in any marketing or business environment. This occurs since competition leads to improved innovation in various companies as witnessed in Apple and its competitors.

References

Constantinos, C., 2004. Fast Second: How smart Companies Bypass Radical Innovation, 61(10), 78.

Oded, S., 2010. Copycats: How Smart Companies use Imitations to Gain a Strategic Edge, 63(10), pp. 17- 34.

Nitin, P., 2011. High Performance Companies: Successful Strategies from the World’s Top Acheivers, 33(7), pp. 45.