The tourism and hospitality industry has been growing at a tremendous pace over the past few decades and this service sector has become one of the major contributors to the global GDP. In an attempt to take advantages of this magnificent growth of the tourism and hospitality industry, nations are taking vehement efforts to make their territories hot tourist destinations. Obviously, resorts and restaurants constitute a key segment of the hospitality industry. This report will analyze resorts and restaurants operating in Las Vegas, United States, giving particular focus to their unique product/service offerings and competitive advantages.
2.1 Cosmopolitan of Las Vegas
Angela Cooper is the current Chef Concierge at the Cosmopolitan of Las Vegas. This luxury resort casino is owned by the parent company The Blackstone Group. Hilton Worldwide, Luxury Resorts, Merlin Entertainments, and La Quinta Inns & Suites are the other major resorts and casinos owned by The Blackstone Group. As a luxury resort casino and hotel, the Cosmopolitan of Las Vegas attracts rich customers who are willing to spend heavily on leisure facilities. The amenities of this luxury resort include nearly 3,000 rooms, restaurant space, spa and fitness facility, seat theatre, meeting and conference space, and different type of pools. As stated in its website, the unique feature of the Cosmopolitan of Las Vegas is that it is home to the Marquee Nightclub & Dayclub, the most popular nightclub in the United States (Cosmopolitan of Las Vegas). The major attractions of this luxury casino include The Chelsea, The Chandelier, Marquee Nightclub & Dayclub, The Boulevard Pool, and the P3 Art Studio (Las Vegas Hotel). The key competitive advantage of this luxury resort is that it has a number of successful nightclubs including the recently added Rose. Rabbit. Lie. The casino was involved in a transgender-related controversy in 2011 when its security staff behaved offensively to a transgender guest, and consequently the management was forced to apologize to the transgender community openly.
2.2 The Mirage
Michael Hogan is the current Chef Concierge at The Mirage. The MGM Resorts International is the parent company of The Mirage. The MGM Resorts International also owns a number of other casinos such as Slots-A-Fun Casino, Aria Resort & Casino, Nevada Landing Hotel and Casino, Beau Rivage Hotel and Casino, and Gold Strike Casino Resort. Although The Mirage offers a variety of service packages to fit needs of different classes of customers, it focuses primarily on wealthy people who can afford luxury facilities. The major amenities of this resort include a business center, town car service, conference space, meeting rooms, express check-out, and recreational facilities like nightclub and outdoor pool. The largest free standing marquee sign is located in front of the Mirage, and this resort has been appeared in many films including Rounders, Pure Country, and Vegas Vacation. This resort’s signature attractions include The Volcano, Dolphin Habitat, and The Secret Garden. The Mirage is currently the second casino in the Las Vegas to offer ‘Geoff Hall's Blackjack variant Free Bet Blackjack, after the Golden Nugget Casino’ (Legitimate Casino).
2.3 Bally’s Las Vegas
(Couldn’t find info) is the current Chef Concierge at Bally’s Las Vegas. Bally’s is operating under the parent company Caesars Entertainment Corporation. Other major casinos owned by the Casers Entertainment Corporation include Caesars, Harrah’s, Horseshoe, Tunica Roadhouse Casino & Hotel, The Cromwell Las Vegas, Flamingo Las Vegas, The London Club Cairo, and Emerald South Africa. Bally’s Las Vegas focuses primarily on luxury seeking people such as businessmen and celebrities. In addition to common amenities like restaurant space, conference space, and meeting rooms, the Bally’s Las Vegas offers numerous entertainment options to the clients. A large shopping area floor is perceived to be the unique feature of this resort casino. The signature attractions of the Bally’s Las Vegas include Grand Bazzar Shops and shows like Jubilee and Tony n' Tina's Wedding. It has hosted a number of high-profile events and been appeared in several Hollywood films.
Tammi Furce is the current Chef Concierge at Bellagio resorts. The Bellagio is owned by Bellagio LLC, which in turn is a subsidiary of MGM Resorts International. As mentioned already, the MGM Resorts International owns and operates a number of other casinos including Slots-A-Fun Casino, Aria Resort & Casino, Nevada Landing Hotel and Casino, Beau Rivage Hotel and Casino, and Gold Strike Casino Resort. Prominent for its elegance, the Bellagio’s target customers are wealthy people who seek to enjoy greater luxury facilities. The amenities provided by the Bellagio include casinos, free WiFi, on-site spa services, outdoor seasonal pool, plush robes and slippers, and illuminated makeup mirrors. A large music-synchronized dancing water fountain is the unique feature of the Bellagio resort. Bellagio Gallery of Fine Art, Bellagio Conservatory, The Fountains of Bellagio, Fiori di Como, and The Bank Nightclub are the main attractions of the Bellagio. The conservatory and botanical gardens maintained by Bellagio give the resort a competitive edge over its competitors.
3.1 Wolfgang Puck in Crystals
The Wolfgang Puck restaurant is located inside The Shops at Crystals, which is a hot tourist destination in Las Vegas. Hence, the location provides the restaurant with a competitive advantage over its market rivals. The Wolfgang Puck is always committed to offer an enhanced dining experience to its customers by using freshest and finest ingredients available to create its dishes. The “rustic Italian favorites including antipasti, salads, handmade pastas, and enticing entrees featuring delectable meats and fish” (qtd in The Wolfgang Puck) assist the organization to add value to the guest experience. As the website describes, in an attempt to meet the taste needs of different customers on different occasion, the firm maintains an extensive menu comprising of beverage menu, happy hour menu, dinner menu, lunch menu, dinner specials menu, and Sunday family dinner menu. The restaurant delivers its services to a broad range of customers as it has enhanced service offerings such as indoor and outdoor catering, destination events, fine dining, and casual dining (The Wolfgang Puck).
3.2 Milos in Aria
Located inside The Cosmopolitan Hotel and Casino in Las Vegas, the Estiatorio Milos is positioned in a superior place in the marketplace to act in response to changing market trends immediately. It is one of the best Greek restaurants in the North America. The organization enjoys the longstanding reputation for providing ‘the freshest, most pristine seafood’ to its customers on a daily basis; and the restaurant is prominent for finding the freshest and tasty fish from around the world and preparing them in numerous ways (Estiatorio Milos). The customers can enjoy the unique Greek taste in the dishes offered by the Milos. The restaurant’s signature dishes include the Costas Spiliadis and Milos and the the octopus accompanied with chickpeas from Santorini and Capers and Kritamo (Estiatorio Milos). Prominent for its enhanced capabilities in seafood making, the restaurant focuses primarily on customers who seek to enjoy the taste of seafood, particularly fish items.
3.3 Burger Bar in Mandalay Bay
Located between the Mandalay Bay and the Luxor, the Burger Bar is a close proximity to the Mandalay shopping place. As a result, it is easy for this restaurant to attract visitors. As its name indicates, the Burger Bar operates to provide a great burger experience to its customers. “Incorporating the finest varieties of beef, buffalo, turkey, vegetarian and vegan products, a range of gourmet toppings and delicious buns, Burger Bar has a little bit of everything for the creative eater” (qtd in ‘Burger Bar’, Mandaybay.com). With different varieties of burgers in its menu, the Burger Bar appears to be a hot eating point for people who visit the Mandalay Place. The Burger Bar operates to satisfy the needs of people who seek to taste different varieties of burgers.
3.4 Mon Ami Gabi in Paris Casino
The Mon Ami Gabi restaurant is located at the Paris Casino in the middle of the Las Vega strip. As mentioned already, this restaurant is inside the Paris Las Vegas, a hotel and casino located at the Las Vegas strip in Paradise, Nevada. The food and beverages offered by the Mon Ami Gabi are delicious enough to meet the dining perceptions of customers. While evaluating the foods and beverages offered by the restaurant, it seems that the organization tries to give a traditional French touch to its food and drinks. For breakfast, the restaurant provides traditional and French favorites from 7-11 a.m. daily. As described in its website, ‘crepes and quiches, salads and sandwiches, and fish and steak frites constitute a perfect lunch of the Mon Ami Gabi; and ‘flavorful and classic cuisine’ of the restaurant gives an unforgettable dinner experience to the customers (Mon Ami Gabi). The Mon Ami Gabi tries to attract tourists, families, and other visitors who want to taste yummy French dishes.
3.5 Todd English PUB in crystals
The Todd English PUB is inside the ARIA hotel and casino, which is located in proximity to the Crystals shopping center and the Las Vega Strip. The location of the restaurant offers it a set of competitive advantages because the ARIA hotel and casino and the Crystals shopping center are two hot tourist points in Las Vegas. When it comes to the foods and beverages, it seems that the Todd English PUB offers a great mix of conventional ‘American comfort foods and creative delicacies’ to compliment the guest services (Todd English PUB). The open-expo kitchen is a unique feature of the restaurant. The major food and drinks items offered by this restaurant include PUB Sliders, PUB Burger, Chicken Pot Stickers, Crispy Spicy Chicken Wings, Lobster Rolls, Artisinal Hot Dog, Ahi Wontons, and Bangers n Mash (Todd English PUB). The organization focuses particularly on large party dining so as to take advantages of its broad dining facilities.
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Todd English PUB official site. web. 28 January. 2016.
The Wolfgang Puck. official site. web. 28 January. 2016.
Estiatorio Milos official site. Web. 28 January. 2016.
‘Burger Bar’. Mandalaybar.com. Web. 28 January. 2016.
Cosmopolitan of Las Vegas official site. Web. 28 January. 2016.
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