Any company that needs to progress must have a plan that will lead it in achieving the objectives. The strategic plan places the company in a competitive position. A strategic plan runs for a long period of five years and above. PPQ hopes to achieve its dreams and aspirations in the next five years. It will be able to do this by pursuing excellence in all the areas of the production, distribution and marketing of the products in America and all the other parts of the world. The strategic focus will shape the nature our vision (Atkinson et al, 1997). It will also affect the formulation of goals of the company, leadership and management.
A mission statement states the reason why the company exists. It includes how the organization will provide its services, the organization aims and its target market.
The mission of the PPQ parts company is to manufacture, distribute and maintain sport utility vehicles (SUVs) in the world with emphasis on safety, environment, quality and environment.
Accountability and commitment
- Provide SUVs that are safe to use.
- The use of resources in a responsible way.
- Reporting to the customer's regularly on the progress the company is making to improve on quality.
- Well defined roles of staff and employees of PPQ.
- Be committed and return to the society by conserving the environment.
- Demonstrating fairness and willingness to produce quality products to America and the world at large.
- Ensuring there is a follow –up on faulty products.
- Producing and delivering quality products to the customers.
- Building a partnership with other organizations and companies in different parts of the world.
- Providing information to the public in a timely manner.
- Engaging our customers in the business.
- Increase the facilities of the company of the company and 80% will be outside the United States.
- PPQ anticipates increasing the world market share on Small SUVs by 4%.
- Increase engagement in corporate social responsibilities by participating in charity work.
Long-term strategic goals
Short-term strategic goals
Short-term goals are the goals that require a short time to execute e.g. one week, one month up to one year (shim & Siegel, 2008). The short-term goals for PPQ Company will include:
- Reach out to the community through charitable activities.
SWOT Analysis of PPQ Company
A business activity operates in an environment. The environment affects the activities of a business. There are two types of environment: the macro-environment and the microenvironment. The macro-environment is the external environment in which a company operates (Daft, 2011). The factors forming the macro-environment include the economic factors, political factors, technological factors and social factors. The microenvironment is how the business operates. It involves the company management styles, the structure and the organization of the company, the culture of the company and the organizational values the company has.
PPQs aim to globalize its market will require it to use technology to achieve the goals. PPQ Company will provide enough information about their products. Management will organize on how information will be availed to the internet for the customers to access. The internet has proved to be a very good tool for marketing and reaching the customers. The customers can place their orders online and PPQ will process their orders and organize to deliver of the product. Feedback from the customers is useful improving the quality of the product.
Competition exists in the market and PPQ will need to create a market share for itself. PPQ will meet the customer needs by manufacturing SUVs of high quality, use of sophisticated and new technology, distinguished design and dependability that are high.
It is obvious that business will not thrive well if the recession is experienced. The economic factors include high inflation rates, prevailing interest rates, unemployment levels, taxes, and labor costs. PPQ will be moving to the different parts of the world. This will reduce the tariffs used for shipping the products. The employees will come from the country and the employees will undergo training to ensure that they produce the best. The training will take place on a regular basis to keep up with the fast moving technology.
The company may face challenges with the government policies. PPQ will comply with the law of the country that it engages in business with. The company will consider the impact of any legislation that may come and streamline its activities to that law. For example, the parts that PPQ will produce will not have a negative impact on the environment. PPQ will also provide jobs to the citizens of the country where its branch is situated.
The internal environment includes the management and the employees. This affects how the company will execute its operations. The employees are the company's greatest asset. When the employee is satisfied, he or she will work hard for the company to ensure that the company meets the strategic goals. PPQ will hire, train and replace employees when they retire. Capital forms another important factor that the company needs to run. PPQ will get its capital from selling the stock to the public. This is challenging because it might not suffice. The management structure also forms the internal environment. PPQ will have regional managers in the various countries where branches are located. This will make decision making easy.
The full implementation of the strategic plan of will lead to the success of the PPQ in meeting the needs of the customers.
Atkinson, Anthony A., John H. Waterhouse, and Robert B. Wells. "A stakeholder approach to strategic performance measurement." Sloan management review 38.3 (1997): 25-37.
Daft, R. L. (2011). Understanding management. Mason, OH: Southwestern Cengage Learning.
Shim, J. K., & Siegel, J. G. (2008). Financial management. Hauppauge, N.Y: Barron's Educational Series.