Business Policy/Strategic Planning # 2
Business policy and strategic planning
There are several cultural differences in the business that an international manager has to address for easy penetration in the market. The diversification in cultural knowledge plays a major part in the business integration. An international manager is supposed to have a full knowledge of the product that the company is producing and its market. This helps in increasing the market share as well as the quality of the product in regard to the culture of the consumers. In the marketing, for the product to enjoy large market share has to be in line with the majority consumer’s culture. Therefore, the cultural differences have great effects on the production and the profit of the business.
There are a number of the cultural differences that affect the business operation in the international market. The managers of the international companies are supposed to be aware of them as they help in defining the business product target. To begin with are the customer's beliefs that are mostly lined with their backgrounds. Certain consumers of different cultures do not consume some products. For instance, the Muslims do not take pork hence taking the pork products in their region can make the business run on losses. Therefore, the business individuals and managers are supposed to have the overview of the different beliefs of the different customers.
The second cultural consideration is the language and communications in the area of the target. The international managers are supposed to have knowledge of some international communities that are used in the market. Different blocks in the trade unions apply differently national and international languages. This makes the manager to cooperate and have a general understanding of the market at ease.
The third issue is religions that are contributors to the consumption of the products that are in the market. The customers differ in their religion hence affecting their consumption. Some religion believes consumption of the certain products is not according to their teaching hence the followers are advices to keep out of their consumption. This affects the businesses that are producing the same in the region hence leading to poor performance.
Level of understanding on different issues and how they are solved depends with the cultural background of the community. This makes the fourth issue that the manager has to put in place while searching for the market. The control authority on the production as well as in marketing requires the manager to have a full understanding of the cultural stand of the community in the market target.
Some communities are very hostile hence making marketing in such areas to become difficult. Hostility makes the market be inaccessible hence the manager should identify the suitable places to market the products. In connection to the hostility, some countries are faced by the civil wars making such are unsuitable for marketing for the security purposes. The last cultural issue that affects the business and international manager has to consider is the rules and regulations of the international markets. They elaborate well on the ethical issues such as environmental conservation hence the product in the market should adhere to the standards requirement.
In conclusion, lack of the proper understanding of the cultural differences in the international business, it is the biggest barrier in the marketing. The managers are supposed to have an overview of the market and the culture integration of the customers. This contributes in increasing the market share, as well as productivity of the business.
Primecz, H., Romani, L., & Sackmann, S. (2011). Cross-cultural management in practice : culture and negotiated meanings. Cheltenham: Edward Elgar.