Many companies have been interested in the development in countries with a large number of middle-class people. These groups of people can be able to afford basic services and products. I think BOP market development does raise ethical issues. I am of the belief and opinion that it is not ethical for companies to deny services and products to persons of BOP. This is because the BOP people have slimmer profit margins as compared to middle class or top of the pyramid. That being said it was my belief that ethical issues can rise the BOP market depending on the ...
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