This paper is based on the analysis of videos related to marketing. In order to analyze the videos, ideas from ‘the successful Business Plan: Secrets and Strategies’ have been used. According to Abrams and Abrams (2003), marketing plan and sales strategy are the core component of a business. In order to stay in business, it is important for companies to reach customers as well as to secure sales. The sales strategy and marketing plan of an organization are reviewed closely by investors. The potential funders want to identify whether the methods used for generating sales are appropriate for the business or not. The potential investors and funders also analyze the size of sales force of the business (Abrams and Abrams, pp. 19).
Analysis of Video 01: The Truth about Guerrilla Marketing: 3 Mistakes That Could Cost You Money
In the first idea, the truth about guerrilla marketing has been revealed. As mentioned earlier, marketing and sales strategies of an organization are important for its effective functioning. Therefore, it is important for entrepreneurs to get the strategy right. The video has explained three mistakes that could cost money. In the video, guerrilla marketing has been defined as the low-cost yet high impact marketing strategy.
The first misunderstood idea with guerrilla marketing is that it is all about clever tactics. People who believe in this myth are likely to implement any clever tactic without understanding its implications. However, the reality is, first, it is important to understand the goals that the business wants to achieve. The second misunderstanding is that guerrilla marketing is about killing you competition. However, in reality, businesses are required to keep an eye on their competitors. The third myth is that guerrilla marketing is about being better. However, the truth is that businesses just need to be difference. The video has presented a thorough analysis of guerrilla marketing by explaining the misunderstanding associated with this strategy. The components presented in the video are associated with the success of business plan.
Analysis of Video 02: Best marketing plan - get unnoticed without spending a fortune
This video has shown the ways to make the best marketing plan for the business. In the video, the speaker has presented the critical element required to develop the best marketing plan for the business. The critical element discussed in this video is to be outrageous. The video has shown that the best marketing plan is one that generates profit and income for a business.
Analysis of Video 03: Best Marketing Strategies to Beat Tough Competitors
This video has presented the marketing strategies that a firm could use to beat its competitors. The video features Graeme Newell, an emotional marketing expert. In the second video, Graeme Newell has explained that marketers fall in love with their product and its features. During this entire process, companies simply overlook customers. However, in order to achieve a competitive advantage, it is important for businesses to focus on customers. The best way through which marketers can beat competitors is by focusing on customers.
Analysis of Video 04: The Best Marketing Strategy in the World
The best marketing strategy in the world is to care. The reality is to share happiness with people. When the staff of a company compares, the company develops loyalty. The company can create and offers mind-blowing products to create loyalty. Another way to create is to create an effective customer service.
Analysis of Video 05: Top Ten Direct Marketing Tips to Improve ROI
The goal of the direct marketing program is to generate profit on every dollar spent on campaign. An effective campaign is one directs customers who are more likely to be interested in customers. The direct mail success depends on sending the message to the correct target audience. In the video, the importance of updated information has been highlighted because information gets obsolete over time.
Ratings of Video
- The Truth about Guerrilla Marketing: 3 Mistakes That Could Cost You Money - 4
- Best marketing plan - get unnoticed without spending a fortune - 2
- Best Marketing Strategies to Beat Tough Competitors - 3
- The Best Marketing Strategy in the World – 1
- Top Ten Direct Marketing Tips to Improve ROI - 5
Abrams, R Abrams, R (2003) the Successful Business Plan: Secrets & Strategies, Business & Economics, pp. 19