Advertising To Children Research Papers Samples For Students

Professional Ethics

Is the advertising to children an issue of profit over public good?

Considering economic socialization, the macro role of advertising to children is educating the next generation in the consumption ways. Exposing children to advertising is a mere expression of social economic system. Children therefore use advertising as a learning platform of the tools that will facilitate their social interaction and later facilitate social conformance and self-expression for their families and themselves. Advertising also helps children find out about brands’ symbolic meaning. Economic arguments about the need for advertising to children are real but very unconvincing to the public. The reason ...

Abstract

Ethics in advertising is of big concern to consumers and businesses alike. While many companies advertise ethically, there are a number of ways in which unethical advertising proliferates, including advertising to children, ads by pharmaceutical companies, and Internet advertisement, to name a few.

Unethical Advertisement

Advertising is everywhere: it is on the television, Internet web pages, E-mail, newspapers, magazines, billboards, at doctors’ offices, on the radio, and in movies. Some companies use unethical advertisement to sell their products and services. They may feel they have a legitimate reason to push the boundaries of ethics, for instance, believing they will have an advantage over competitors ...

One of the principle purposes of advertisement is to influence minds of a target group in order to promote sales. However, sometimes advertisements questions when they target certain groups like children. This is because they come with certain effects on them. Unarguably, advertisements have a strong hold over the way individuals think or act. It is quite clear that the media dictates people’ needs and wants. In addition, plenty of theories prove that the media has extensive effects on children. Various creative minds that belong to advertisement agencies are frequently churning out fresh ideas on how to deliver messages to the public ( ...

Effects of Advertisements on Children

It should come as to no surprise that each day, one gets to see almost a dozen of advertisements from print to video. Everywhere one turns, there will be an advertisement for a brand or a government project. Many see this as a way of life, others see it as a visual nuisance, while there are those who are immediately enticed to try out the product for various reasons. However, if one looks closely at these advertisements, it would be obvious that they are targeting a specific age group. Many parents and educators would raise their eyes if they noticed this hidden strategy of companies ...