Retention Thesis Proposals Samples For Students

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Introduction/Background
Shell is a Global Energy Company which operates in 70 different countries. The company employs ninety two thousand (92,000) employees world-wide with its corporate headquarters is in The Hague, Netherlands. Shell operates thirty refineries and produces three point two (3.2) million barrels per day. Shell’s mission statement is: “Shell is a global group of energy and petrochemical companies. Our aim is to meet the energy needs of society, in ways that are economically, socially and environmentally viable, now and in the future” (Shell 2014).

Shell operates in sixteen (16) key segments:

- Credit Card Services
- Motor Sports
- Aviation
- ...

Just to begin with, I would like to bring to your attention that for the purposes of this project, I met one of the senior executive officer who is responsible for marketing for a fast growing frozen yogurt chain with the name Yogurtland. After the executive officer provided us with a brief overview about the company, we were given the responsibility to conduct a comprehensive marketing research after which we were to develop a marketing program from the information obtained after conducting the marketing research.

Objectives

The following represent the fundamental goals or aim for developing this marketing program.
After thoroughly performing our ...

Introduction:

Achieving sound financial condition is a major focus for many organizations as it is through continual buying from customers that an organization can grow. Online banking has been identified as an effective strategy of achieving customer loyalty by delivering the best service or quality product in the banking sector. It is however worth noting that very little research has been conducted on application of online banking in the banking sector across the globe with the changing time. E-Banking or online banking seeks to produce quality the first time saves time that is often wasted on correcting mistakes hence can be ...