Context
A classical fashion company, J.Crew faces challenges from various directions, demanding it to keep innovate, offering fashionable models, while maintaining its conservative style and reasonable prices (Strickland & Lindsay 200). With a fierce competition, conducted by reputable brands, J.Crew requires a turnaround strategy for enhancing its competitiveness in a time wherein fast fashion and authentic, luxury clothing are in a paradoxical relationship of contradiction and completion (Joy et al. 274).
PESTEL The microenvironment plays an important part in J.Crew’s current business performance. The political, economic, social, technological, environmental and legal factors (PESTEL) define the context that influences the company’ ...
