Essays on American Jews

History of the Jews in America is much less dramatic than history of the Jews that lived in Europe. In the USA, the Jews were not discriminated as it happened in Russia, Germany, France and other major countries. In addition, American Jews benefited from the “black-white” racial discourse that was popular in the USA for several centuries. As a result, they had more chances to be accepted in the American society than black people or other outsiders. Nevertheless, there were several short periods in American history when American Jews had to think of the ways how to protect their ...

Introduction

As the process of migration continued to rise in America, it led to increased consumption of goods in the market. Ethnic groups expressed unique norms and values on the consumption behavior. Among the ethnic groups were the Jewish communities, which immersed themselves into cultural groups and portrayed great deal in their purchasing power, which put them in the upper socioeconomic class. The important thing about American Jewish is their connection between consumer decision making and ethnicity. It is believed that Jewish ethnicity exerted more effect on behavior of individuals as compared to other ethnic groups in America. Jewish consumers ...

The expulsion of Jews from Spain in 1492 set off the era of the Jewish Migration that continued into the 16th and 17th century. The recapture of Brazil by Portugal in 1654 sent many Jews to sail through the Dutch region (from the Caribbean up to New Amsterdam) marking the start of the Jewish community in North America. Although their numbers in the American population hardly exceeded a tenth of one percent, Colonial Jews established patterns of communal that has lasted to date. They lived in cosmopolitan port cities and organized themselves into communities centered on their religious practices and ...