Production Book Reviews Samples For Students

Functions of SCM

Buy: As illustrated in the twenty-eighth chapter, the manufacturing plant was forced to bargain with suppliers to increase the scale of orders. This move would benefit both the organization and the suppliers. Alex hoped that this move would bear fruit (pp. 234-236).
Make: Al had trouble with making plans about production activities. In chapter twenty-one, the manufacturer found a solution to the problem that would prioritize production tasks. (Goldratt, 2004, p.184)
Move: Chapter 2 features Al’s shipping issues that had economic implications on the plant. For the plant to improve its efficiency, shipping schedules had to be aligned ...

Part one

Biodiversity is essential in the sustainability of the environment. In fact, lack thereof compromises the nature’s ability to adapt to environmental changes, therefore, enhancing its vulnerability. The development of science and technology paved the way for the incorporation of genetic engineering to living organisms. Precisely, since its introduction in 1996, many nations have embraced the conveniences offered by the genetic modification of crops to enhance their resistance and overall sustainability (Rifkin 15). This method is influential as it enables scientists to combat the development of a crop disease by altering the genetic composition of an organism. However, this ...

Book review

Goal: A Process of Ongoing Improvement. Eliyahu M. Goldratt and Jeff Cox

Great Barrington: North River Press, 2004, 3-rd edition, 389 pages.

The literature of modernity presents new way of thinking and genres. The importance of specific knowledge within the fundamental sphere of business management is crucial. That is why a kind of prose such as production novel occurs. The production novel is a literary work where all the action is described on the background of some of the production process; all the characters in one way or another are involved in it. The solution of production problems creates some moral conflicts that characters should solve. Thus the reader ...

Just to begin with, it is important to acknowledge the fact that the economic development when studied along with the history of the economic growth can provide a more analytical and comprehensive understanding of the development process. In his book, the “Wealth and Poverty of the Nations”. Landes peruses the history of the world economies in order to analyze the causes in the disparities in the wealth of the nations. In his book, Landes examines the problem of whether or not there is convergence of income disparities among different economies in the world have been critically and comprehensively examined in ...

Sweetness and Power: The Place of Sugar in Modern History

“We are what we eat; in the modern, western world, we are made more and, more into what we eat, whenever forces we have no control over persuade us that our consumption and our identity are linked ( Mintz, 1985, 211).”
In his book, Sweetness and Power: The Place of Sugar in Modern History, Sidney. W. Mintz takes a historical and anthropological approach to the production and consumption of sugar and in the process explains the place of sugar in the human food chain and how capitalism and market forces changed the status of sugar from a luxury item into ...

“The Jungle” is a novel by Upton Sinclair, an American Socialist with the intention to address the plight of meat packers in the hands of the beef trust. The setting of the novel is in Chicago; a town where Upton traveled while he was just twenty-six years old with the grand vision to help in sensitizing and pushing for better working conditions of the meat workers. The meat industry seemed to weave together all the misfortunes experienced by all other workers in the American society in the early 1900s.
Upton's novel The Jungle was first published in 1906 and became a ...

Starting from 1920 RCA had been an electronic giant produced radios, and later, televisions, located in Philadelphia, a city of Camden. Aiming at profit maximization the company moved the parts of operating process several times inside of the US, and then abroad seeking for cheap workforce.

The major reason for moving a significant part of RCA operations is that the company intended to save labor costs by hiring people in rural areas, poor, young, uneducated, single, female and immigrants. Another fact that gives the evidence of this tendency is that RCA moved its plants several times during seventy years of its ...

International Trade

In today’s modern world, it is evident that nations cannot afford to exist independently. The first chapter provides logistical information on how international trade links different countries through economic policies, production, labor, and trade. A country cannot set its own economic policies without affecting other nations (Carbaugh 2). This is a big step and change from the previous economic situation where countries used to be independent. The chapter talks of how the United States economically links itself to other nations through trade, economic unions such as the European Union and formation of multinational corporations with their bases existing in ...

Book report; The jungle and business

Setting of the novel “The Jungle” published by Upton Sinclair in 1900s is in Chicago and revolves around the industry of meat production in the town. The industry seemed to represent the social difficulties of all the Americans living in poverty. Upton was only twenty-six years old when he moved to Chicago in his bid to participate in exposing the evils in the meat industry (Sparknotes.com).
Upton's book The Jungle was initially published in early 1900s and turned into a real sensation for American book readers. From one viewpoint, it depicted the incredible practices of meatpacking industry overwhelming at ...

Part 1

The actor used the words to refer to the reaction that the public had after he published his novel. The nation reacted in horror. The president at the time ordered an immediate investigation in the meat industry. However, he privately informed the author that he had no love for the socialist polemic, at the end of the novel. The words used by the author describe the activities that took place after the publishing of the book. Two months after publication of the book, the country created two legislations. These include the pure food and drug act and the meat ...

HOW THIS WORKS: Your e-structor has written overview comments about your essay in the form below. Your e-structor has also embedded comments [in bold and in brackets] throughout your essay. Thank you for choosing SMARTHINKING's OWL; best wishes with revising your paper!
*Strengths of the essay:
Welcome to Smarthinking, Brian! I’m Tisa G., and I will be your writing tutor for this submission. I read through your draft, and I think that you did a great job asking questions in your introduction. Asking questions is a good hook to grab your readers’ attention. Hopefully, this will also interest ...

Introduction

In the book, “Radical Ecology: The Search for a Livable World,” Merchant has essentially written a handy introduction to the ecological problems as well as issues from a radical viewpoint. Capra (1996) agrees that ecological thinking emerged simultaneously in a number of disciplines in first half of the century particularly in 1920s. The ecological thinking was pioneered by the biologists, who stressed the opinion of living organisms as the integrated wholes a fact shared by Merchant. In Radical Ecology, Merchant manages to incorporate major topics of concern like social ecology, deep ecology, science and worldviews, ecofeminism, spiritual ecology, among other important topics, all of ...

1. Describe how a country producing more capital goods rather than consumer goods ends up in the future with a PPF that is larger than a country that produces more consumer goods and fewer capital goods?

PPF (Production Possibility Frontier) shows the maximum production level in the economy, assuming that the country produces only two products, which share same resources, available at the moment. In figure 1 the production trade off in the country is between consumer and capital goods. If the country is producing more capital goods, than consumer goods, as indicated by point A, it sacrifices producing consumer goods. However, ...

The theme of alienation and resistance permeates throughout Margaret Atwood's dystopian novel The Handmaid’s Tale. Alienation, disillusionment and fear are dominant elements in dystopian societies. In this paper, I seek to make the argument that alienation makes resistance to oppression difficult since individuals are separated from each other and the products that individuals produce. I argue that The Handmaid’s Tale shows how difficult it is for women to wage a successful resistance movement against a male dominated society. Even though Marx did reduce all human relations to means and modes of production, it is important to note ...

Galbraith’s book ‘The Affluent Society’ looks at the socio-economic organization of the United States and the political forces that are necessary for creating a strong economy not only in the short-run but also in the long-run. Galbraith central macro-economic concept is that the US economic is based on the European Economic theory. In his argument, Galbraith argues that there has been an inclination by the US market to take a trajectory that seeks to maximize production rates. Effects such as increased technology and the machine-based industries have been adopted over the years so as to maximize production. However, Galbraith criticizes this ...

In A People's History of the United States, Zinn devotes chapter 13 to socialist movements during the early 1900's. Is this justified or is he overstating the impact of the socialist movement?
Socialist movements gained tract in the turn of the century, and many workers were keen getting a fair share of their efforts from the employers. Also, people demanded more from the government, pushing for the protection of the old, sick and poor through programs that would reach out to the people. The formation of the National Civic Federation by Ralph Easley spelled doom and hard times for ...

Vitalmin C

Vitalmin C
I have chosen to use Vitalmin C as my revised NAB Company basing on the fact that it will be very easy to sell and promote to the clients. Vitalmin C is a non-alcoholic fruit juice that stabilizes vitals and can be used as a quick aid in cases of emergencies such as stroke, heart attack, seizures, and shock.

Revised Mission

The Mission of Vitalmin C is to provide a delicious and refreshing taste that will be beneficial to consumer’s health. Vitalmin C can be used during an emergency or as a preventative solution to reduce the risk ...

Book Review

Introduction
Cycles: The Science of Prediction by Edward R. Dewey and Edwin F. Dakin, published March 1947 by Henry Holt & Co. NY. This is a much-criticized book but it is very importance in the field of economic development. In this book the authors have tried to shows that the 54-year price-production cycle of commercial activities and the 18 1/3 year Real Estate Cycle have much more importance than any other cycles in forecasting the situation of the economy presently. The authors have name the 54-year price-production cycle as a "Kondratieff Cycle" and the "long wave" because its length is unclear. ...

An industrialist, a trend setter, entrepreneur, all these define one personality- Henry Ford. Starting off with a single car manufacturing, he went on to develop a completely new concept that would become world famous pattern of manufacturing in the longer run. He also had a trace of philanthropic element in him and aimed at improving the working conditions and overall life style of the workers involved in different industrial processes.
Henry Ford was born in the year 1863 in Michigan. His family had a descendance of farming and agricultural background. His personal inclinations did not show compatibility with the agricultural work and he ...

The book, The Quest for Prosperity, is written by, Justin Yifu Lin. Mr. Lin is the chief economist and senior vice president of the World Bank. He illustrated in his book, a fascinating overview of development, development of economies, development for the underdeveloped countries and economies particularly after the Second World War. The book written by Justin Yifu Lin has been notable and it has been acknowledged as a knowledgeable and highly sophisticated book for people that have their interest in economic development, economic policies, economic growth, development of economies and development for third world countries that are struggling to improve ...

In Ellen Baker's book On Strike and On Film: Mexican American Families and Blacklisted Filmmakers in Cold War America, the author discusses attributes of racial and gender inequality that existed within the 1950s, as well as leftist attempts to combat these developments. During the 1951 miner's strike of Hanover, New Mexico, union leaders collaborated between blacklisted Hollywood filmmakers to create a film called Salt of the Earth, a controversial yet highly effective film that provided a filmic representation of leftist desire and calls for equality, for both women and minorities. Baker provides a detailed account of the circumstances leading up to the creation ...

Part 4 and Part 5 Final Paper

Actual changes that are eminent in the expounded Chapter three of ‘A History of Usury and Debts’ entails an in-depth insight of the connection between war, capitalism, Protestants as well as their significance in the development of banking and debts around the world, an ordeal which reflects the current status of financial markets. The author well explains Protestants' connection to usury and debt, and how the selection from the Roman Catholic influenced other themes in the chapter, such as war and capitalism (Geisst 107).
Actual changes include the way the three themes related in the previous part is construed ...

Affiliate institution

Climate change comprises the interaction of environmental, climatic, technological, political, social, institutional and economic processes. Climate change involves the stabilization of green houses gases. It is inevitable and cannot be dealt with in isolation of societal goals such as equity and sustainable development. Technology and policy instruments should be integrated into equity and sustainable development so as to eliminate climate change. Climate change should be carried out in such a way that food production and economic development are not compromised. It should also allow the ecosystem to adapt naturally. Sustainable development is the capacity of existing generations to fulfill ...

Fashion has raised a great deal of contention, resistance and criticism over the years. The media provides the society with a display of images that range from the real to the perceived. Large mass marketing clothing companies and influential fashion houses determine the direction of fashion, influence the opinion of the public and put up production and distribution structures worldwide. Fashion continues to exist in the public domain amid feelings of strong links with pride, misuse and craziness. This situation can be conveniently attributed to a myriad of factors ranging from psychological problems to feeling of spite on reality television. However, it can ...

Written by Carr Nudge, ‘the shallows’ is a book that questions the capacity of our minds to grasp and store information for future use. The power to concentrate on a specific idea or something has been lost due to the frequent use of the Internet. Carr’s book tries to answer the effects of the use of the Internet on the human mind.

In his book, Carr states that he comes to realize that his brain had lost its concentration power, as info on anything he required was a click away on the Internet. He acknowledges that most of his life ...

INTRODUCTION

The idea of persistent poverty is a pervasive one, and its context in the plantation economy is important to understand if these aspects are to be applied to one’s own concept of the economy. In George Beckford’s 1972 book Persistent Poverty: Underdevelopment in Plantation Economies of the Third World, he presents a comprehensive, interdisciplinary approach to understanding the plantation states in the West Indies, while expanding the scope of these appraisals to other third world countries.

The book begins by showcasing the main characteristics of plantation societies, demonstrating the political, economic and social patterns that develop. These patterns are ...

Before the establishment of the food safety agencies the food industry was largely self regulated. This led to problems where some manufacturers did not provide the minimum safety leading to cases of food borne illness. After dealing with these problems, laws were enacted which led to the establishment of the food safety agencies. After the establishment of the agencies that monitor food safety, the situation on the ground has improved dramatically. The United States has one of the strictest food safety policies, which has resulted in very high standards of food safety. The United States is a global leader in ...

[Professor]
Winston Churchill once said: History is written by the victors. This clearly means that most history books are filled with what those in power wish to and deem worthy of recording. A History of Wales written by John Davies is not just any other history book. True, it consists of facts and figures and dates pertaining to the history of Wales. However, the book delves into the roots of the country and all that it went through to reach where it stands today. John Davies provides a closer look into the issues that plagued Wale since the pre ...

Introduction

The Bottom Billion is a short book that addresses contemporary issues in the world today. Collier looks at the main problems causing Poverty in Africa. He contends the traditional definitions of underdeveloped, developing and developed countries. According to the author, poverty is only a fifty eighty countries. To resolve the problems in the third world countries whose inhabitants make up the bottom million, countries should resolve corruption, improve infrastructure and governance practices. He argues against the imposition of radical changes by the developed countries on the third world countries. Collier focuses on the problem facing the African countries and relates them ...

The declaration “It must and will not happen again” in reference to war has been repeated over and over again by people from all over the world. Indeed, freedom from war has become an essential component of human well-being. This is in an attempt to stop people from fighting, harming and killing each other, scenes that unfold in various battle grounds around the world.

Sebastian Junger’s documented experiences of the Korengal Valley during the war in Afghanistan perfectly exemplify the adversities of wars. The film, Restrepo directed by Sebastian Junger and Tim Hetherington, explores the life of a US ...

“The Goal”, published in 1984 is a novel written by Dr. Eliyahu M. Goldratt and Jeff Cox in a collaborative effort. The book is based on the Theory of Constraints (TOC) of Dr. Goldratt. Narrated in the first person, the reader is introduced to hard working and idealist production head Alex Rogo, who heads the local plant of the Unico Family’s UniWare division. (The book is set in 1984,before the dot com bubble when Japanese imports are starting to hurt US manufacturers.) We start from a morning on which Alex , who has joined the company only six months back, is ...

PayPal

This paper will review the book “The PayPal Wars” written by Eric Jackson from his point of view. In his book, the author recounts a story that he experienced in the early days of the company as a senior employee in the marketing department. In his book, Eric shares some of the inside secrets that were going on in PayPal. In his book, Eric recounts how PayPal acted as a main competitor with Billpoint and how after some time, eBay bought PayPal to replace Billpoint, a system it was using for money transfer. EBay accrued control of PayPal for 1.5 billion dollars in ...

Ecological Imperialism in New England

Abstract:
In 1492, Christopher Columbus landed in “the New World” and marked the beginnings of its extensive colonization. When European settlers arrived in the Americas, they brought with them their cultural values and began to adapt American land to their needs. Those days started ecological imperialism; “wilderness” of the Indian nature was disturbed. European settlers intervened the setting and brought significant changes in flora and fauna as well as the habitual way of living of Native Americans. This paper reveals the long-term consequences of English ecological imperialism in New England and ecological changes brought by European settlers. The main ...

Introduction

It has become difficult to distinguish once traditional media from the new media, as the former have integrated all the capabilities of the latter. In such a scenario, it would help to compare a traditional medium of communication with a relatively modern/new medium with respect to the circumstances around their origin, and how did they facilitate interpersonal and mass communication. This essay will discuss and analyze two cases: coffee houses as really old media, and podcasts as new media. While the coffee houses gained importance in Europe the mid-1600, and have been around since then, their importance as facilitators ...

Analysis of the Book "The Medicalization of Society" By Peter Conrad

The Main Author's Arguments
Peter Conrad, the author of the book "The Medicalization of Society," conducts a study of the most common problems of the modern society, which essence and nature have changed and obtained a medical character over the past 10-20 years. In other words, the author examines the social problems that have become the diagnoses at the beginning of the 21st century, though they were not related to medicine even a decade ago. At the very beginning of the book, Conrad emphasizes the investigated phenomenon, claiming that his analysis is connected only with the social connotations of ...

F. Scott Fitzgerald’s final novel, The Love of the Last Tycoon, took on themes of Hollywood and the film industry, pointing out its glitz, glamour and tragedy in equal measure. In the 1930s, the film industry began a transition from the artistic experimentation of its early days to the greater commercialism of Hollywood; Fitzgerald’s novel explores this transition in very intriguing ways. Telling the story of Monroe Stahr, a character loosely based on MGM’s golden boy Irving Thalberg, Fitzgerald paints Hollywood and the film business as an incredibly complex and inscrutable place, with its own politics ...

Introduction

Labor and Monopoly Capital by Braveman is a book that is written on the sociology of work division in the modern world. First six chapters of the book discuss the nature of labor and management. Braveman starts off with defining labor, which is not instinctual as it is adopted by men out of purpose and consciousness (Braverman 46). Labor is based on the use of mechanical and technical tools as well as physical and mental energy. In capitalist market, the definition changes and labor is used to reproduce the power that elite hold in three ways. Firstly, by providing ‘ ...

Introduction

“Sailing the Wine Dark-Sea: why the Greeks Matter” is the fourth volume of exploration by the great author Thomas Cahill. The author uses his unfathomable skill in literature and historical experience to take his readers to another world of both entertainment and extreme coverage of historical knowledge. In this book, he tags a wide range of historical unassailable features of the Greek by clearly holding an in-depth narration of the journey covered through the landmarks of art and intense bloodshed that lay the Greek culture in a historical legacy in an estimated period of nearly three millennia ago.

It is ...

The four articles summarized and discussed in this annotated bibliography were selected because they deal with some of the civilizations of the first Americans, the Aztecs in particular. There always seems to be a lot of information and research into Western and pre-Western archaeology and anthropology, such as studies about Celtic, Roman, and Egyptian culture and mythology, but less about pre-Columbian America. All four of these articles were selected from peer-reviewed journals. Journals were selected instead of a book because it seemed like the best way to get a general idea about some very diverse topics regarding the Aztecs. Topics for three ...

In the book, Urban Sprawl, Global warming, and the Empire of Capital, Gonzalez places all the faults on the Government and American business leaders. He says that they are responsible for the global climate change. He opposed all the efforts used in the account of global warming problem. The definition and explanation were based on transnational factors such as the greenhouse effect. The core researchers expounded and affirmed that global climatic change was due to economic transition and development. They also argued that it was due to enter border development of goods and services. Others argued the global climatic ...

Elizabeth Clerk-Lewis in her book narrates the experiences and lives of African American in Washington and how women worked for wealthy white families. This writer has given detailed and reliable information regarding the African American racism, since a grandmother was part of the great migration of the African American, and she could give an oral history regarding the migration. This has enabled her to publish a book with first-hand information that is not biased. Over the last few decades, the essential meaning of gender and sex had been transformed to mean something different apart from its actual meaning. Racial discrimination was ...

There exists a debate over whether genetically modified food should be labeled or not. Some people consider it the right of the people to know what they are consuming; whereas, others suggest that as long as people are getting what they want at affordable rates they should not be concerned about what it contains. People in favor of the argument that food products should be labeled and accurately indicative of the ingredients it contains. If it contains products that are genetically produced or are artificial in their nature, then it should be the individual’s decision whether to consume this ...

Rightly named by the author, James Grant, his book “Forgotten Depression 1921: The Crash That Cured Itself” is about the economic depression that America faced in the years 1920 and 1921. Touted by a few as equally bad or worse than the great recession of 2007-09, however, this depression of 1921 had managed to swivel away on its own, paving way to a roaring economy of the twenties in America. The author asks the economists and the policy-makers to follow on the similar lines of non-intervention at the times of crisis/recession or depression, thus reducing the extent of damage and the ...

Section 1: What is the something else that DeSoto argues is necessary for a capitalist economy to produce wealth? Choose and explain one example or counter example used by DeSoto to make his case.
The developed capitalist economies have the wealth to produce more financial resources for the investors. The individuals in the developed countries have houses, lands, and many other assets depending on those they can produce financial resources through the developed financial markets to make relatively more and more investments. Consequently, according to DeSoto, the capital is the most influential factor to be relatively more competitive in ...

Section I: Selection of Business

Economics is a social science concerned with decision making along with money making. Macroeconomics is concerned with the general problems of the whole economy as inflation, unemployment and growth. To start any business, the tools of economics are very important. I had chalked out a few prospective business plans for starting my own commercial activity. There was a lot of dilemma in the beginning, the plans were so many but the feasibility had to be worked out. I arrived at two options first, to open a café and second to open a fitness studio. Both the café and fitness were in great demand. Since ...

Ethical behavior is one of the key factors that determine the success of a business. Ethics need to be maintained in all levels of business organization starting with the top level management to the senior most employees. Chapter 9 of the book Managing Business Ethics focuses on corporate social responsibility. There are various reasons why an organization should be involved in corporate social responsibility; the reasons include ethical, pragmatic and strategic reasons.
Every organization has a corporate responsibility to all the stakeholders involved. The face of a business is judged by how it treats its stakeholders. The existence of business depends ...

GMO is the abbreviation for genetically modified organisms. An organism is said to be genetically modified when there is alteration of its genetic constitution through genetic engineering methods. Micro-organisms such as mammals, insects, fish, plants, yeast and bacteria are some of the organisms that have been genetically modified in today’s world. Monsanto is one of the major companies that involved itself in the production of GMOs and it also controls the biggest and widest share of market of GMO crops in the world . The following are some of the products that Monsanto produced. Firstly, they produced RoundUp soy-beans ...

Part 2

Rodrik portrays globalization as problematic and continues to claim that it leads to a problem of triangulation. He asserts that the countries cannot pursue all their internal activities without external interference. This is a case of a trilemma where nations are unable to afford national autonomy, democracy and economic liberty at the same time. This is because trade affects the internal structures of countries and also exerts political influence in the countries administrations.
Globalization has suffered many hitches since it was introduced. The author cites the collapse of the gold standard of the 1914 due to economic problems. This was because ...

Chapter 1

Argyris (1990) argues that morale, commitment and satisfaction by the employees as well as the organizationsa are only the penultimate function, since the ultimate goal of the organization is performance. This is not least because if these penultimate factors comprise the ultimate criteria, then they only succeed in covering up a vast number of problems that 21st century organizations must deal with. This book is interestsing not least because of the author’s effective use of words, phrases and idioms, word puzzles etc, which tends to inspire confidence because of the pragmatic nature of the issues raised, but also because ...

There is a lot of disagreement within the subject of anthropology, this disagreements come up due to the differing concept of time. In addition, ethnographical fieldwork, a field that relates closely with anthropology is in deep discrepancy dialogue on this issue as well. A number of critiques have been made on the foundation of how the anthropologists “make their object” in the book by Johannes Fabian, majority of the ideas in the book can be traced back to the 80’s and 90’s. This book analyses how time is maneuvered in a way that it creates a boundary between “us” and “them”. ...

Strategic Study: A Goal, the Process of Ongoing Improvement

ABSTRACT

The following study relates to the concepts which have been introduced with respect to business management, establishment and improvement. The paper is a significant book review which consists of the student’s co-relations with the theories which have been discussed in the book. Within these four pages of the examination we shall be analyzing the ideologies of successfully becoming an entrepreneur where training, production and statistical establishment can be induced within a young business related mind. While discussing the field of supply chain and operation management, we can understand just how well the student can initiate similar processes to inculcate ...

The fourth chapter of the book Deep Economy: The Wealth of Communities and the Durable Future by Bill McKibben from pages 137 to 142 highlight some of the procedures that can be taken by the government in utilizing local resources. As the author points out, there is a need to realize that there is much about the countries local economy which can only be revived if they realized the potentials that lay within the country. The main reason why the country suffers economically is mainly because there is a lot spent on importation of raw materials and finished goods. The main ...

Overview of the National Banking Sectors in North Africa

Banking regulations on the acceptable standards have become a central point of discussion in most developed nations especially due to the recent financial crisis. A program or scheme that enforces the channeling of resources into more investments would boost the financial stability of the economies of most developing nations. A study of the regulations in the banking industry on the economic growth can reveal a lot concerning the economic growth in some specific South Mediterranean countries (Algeria, Tunisia, Morocco and Egypt). The banking efficiency and its proximity to internationally acceptable standards are measured using convergence methodologies such as β-convergence, Meta Frontier ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing
Outline:
1. What is Marketing?
2. Why is Marketing Important to Individuals
3. The Right Way to Define Marketing
4. What is Macro-Marketing?
5. The Function of Marketing in Economic Systems
6. Marketing’s Function as it Changed Through Time
7. The Concept of Marketing Defined
8. Marketing and the Value of Customers
9. Marketing in Nonprofit Organizations
10. Concepts of Marketing and Social Responsibility
11. Ethics of Marketing
12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...

Warner bros. entertainment is an American company that works in the field of creation, distribution, production of films and television entertainment. The company is a global leader in its segment and caters a number of entertainment options that allures the audiences. The company has a strong interfere in almost every aspect of the entertainment industry. Headquarter of the Warner bros. entertainment is in Burbank, California and New York, America. The company has a long history of working in this industry and was founded in the year 1923 by four brothers, since its establishment the company is working in the entertainment sector and has made ...

Analysis of Contemporary Business Tendencies

Introduction
In his book “The World is Flat” Thomas Friedman addressed issues of contemporary global business environment and its latest changes over the past thirty years. The author analyzed the history of global business development applying the term “flat” to the world as a space for business operating and the term “flattener” for the factors influencing global business changes (Friedman, 2005).
The current paper is devoted to the critical analysis of three chapters of the book. Three factors making impact on business development are reviewed using material from the second chapter of the book. An analysis of practical ...

Introduction

In the year 2008, the United States was plunged into a financial crisis that was the worst ever experienced since the Great depression. Most banks collapsed during this period and the state was involved in organizing for a transfer of wealth. Many scholars among them economists and financial experts were shocked by the speed at which the events took place. John Bellamy in his book “The Great Financial Crisis” gives a bold analysis of the financial meltdown, its causes, how it developed and the implications that it had to the general economic status of America and other countries across the globe.

This ...