Brief of the Project
Comcast is one of the companies reviewed by Harris Interactive’s 14th Annual Reputation Quotient Survey with bad reputation. The Reputation Quotient Survey was based on the key characteristics such as trust, product quality, employee’s treatment, and social responsibility. The reputation score of 60.99 in 2013 and 59.10 in 2012, respectively. Its stock performance is 47.7 percent and the 12-month sale is 61.68 billion US dollars. In addition, the latest American Customer Service Satisfaction Index survey, the company raked as the second worst television-service providers and at the bottom of the Internet service providers. In the last three ...
