Threat not addressed
Weakness Opportunity not taken V. Strategy Formulation (Chapters 4-9)
Strategic alternatives
Alternative evaluation Alternative choice VI. Strategic Alternative Implementation (Chapters 10 - 13)
Action items
Action plan Exhibits Presentation Slides Introduction Strategic Profile & Case Analysis Brandi Barnes Upon analyzing of Lockheed Martin’s historical strategic direction it is important to take notice of a few key facts. These facts or assumptions can easily lead to the series of analyses and scenarios depicted. The assumption for Lockheed Martin’s differentiation strategy and primary product choice comes from events during WWI when the U.S. government began focusing on acquiring military aircraft, which boosted industrial growth. ...
