Internal Analysis and SWOT analysis
Resource Based View is an approach used by the management in the achieving of competitive advantage in relation to other business. It emerged between 1980 and 1990 after combined efforts by Wernerfelt, Prahalad, Hamel and Barney. The supporters of this method of analysis insist that managers should focus more on the internal resources that give the company competitive advantage as compared to focusing on the external factors. In short, the company should capitalize on the resources it has on its disposal first before venturing into other means of strengthening the firm’s competitiveness.
The model below simplifies the Resource based View Approach
Kraft Food Company Resource based Value ...
