SWOT Analysis
The SWOT analysis is a tool used in the evaluation of the internal environment, where the organization conducts an analysis of its strengths, weaknesses, opportunities and threats. The Sony retail company in London has low product diversification, making it vulnerable in the face of the businesses that have a broad range of goods. The threat posed by the competitors is real. Many players in the DVD/CD and video games market have emerged, and the management is concerned that it is becoming extremely hard to retain dominance of the market (Williams and Chinn, 2010, P.426). Several Substitute products are available ...
