Radiologists and the complementary professionals and para-professionals face unique risks while at the work place. Exposure to ionizing radiation induces nuclear changes in cells that may cumulatively lead to cancer. In the case of the patient, the exposure to radiation is necessary in order to establish diagnosis or treatment and the benefits should outweigh the potential harm. For the staff on the other hand exposure to increased levels of exposure is hazardous and undesirable. Shielding is used to avoid accidental exposure to radiation, as well as careful obedience to the laws of physics. The effects of radiation lessen as ...
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Re-Segmenting of an Existing Market
The Foursticks situation was a case of re-segmenting of an existing market. A situation involving entering a new market includes the introduction of a technology that takes 100 percent of the share market (Cooper and Vlaskovits, 2010). In addition, no other technology exists apart from the one that the company introduces, and technology will cease to be used by the customers when a new technology is introduced and replaces the existing one altogether. According to Cooper and Vlaskovits (2010), re-segmenting of an existing market involves lowering costs or providing new functionality that provides solutions to existing problems. In the Foursticks situation, the young ...
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