Pros and Cons for Crestview Hospital
The billboard targets the main traffic corridor that runs by Briarwood Medical Centre and Crestview Hospital, but its situation within the close proximity to Briarwood creates the impression of Briarwood endorsing its competitor as the best medical care in Oakland. Effectively, this billboard is great for Crestview’s brand and sales. Given the facts given by Susan that 42 percent of new patients are influenced to visit hospitals because of advertising, especially those patients that do not have relationships with hospitals. The value of the influence that marketing communication has on elective services. In addition, the situation of the ...
