Essays on Catapult

There can be no denial about the fact that Peter Singer goes on to leave no stone unturned to put across his point of view with utmost persuasiveness and perfection in the seminal essay, Famine, Affluence, and Morality. The sheer success of the writing lies in its effectiveness in highlighting the moral standards that ought to define the actions of human nature. The author goes on to explicate his perspective and eventually convinces the avid readers about the matter by bring into juxtaposition the lives of the haves and the have-nots of the world’s society. Singer delves into ...

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Going by catchy slogans such as “lick global warming” and “from cow to cone” is Ben & Jerry’s, an American ice cream company. The company, a division of Unilever Conglomerate manufactures ice cream, sorbet, frozen yoghurt and a number of other ice cream products. The company is headquartered in Vermont with its main factory located in Waterbury, Vermont. Currently, the company operates in 28 countries (benjerry.com). Ben & Jerry’s is famed as an innovative market leader in a super premium industry. The company blends various strategies bearing on environmental responsibility, social activism while enhancing its growth, expansion and profitability.

Segmentation strategy

Market ...