Essays on Coca Cola And Pepsi

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Link to the article http://www.forbes.com/sites/greatspeculations/2015/11/10/why-dr-pepper-is-doing-better-than-coca-cola-and-pepsico/#3b9086ba52a5

Synopsis

The technological development continues to have a great impact on various firms, which compete in the global market place for popularity and profits. Corporations are forced to undertake new and innovative methods of gaining different strategies, which are for competitive advantages for worldwide promotion. Among them is the Snapple Group, founded in 2008, with Chief Executive Officer Lary Young. This report will contain the analysis of the peculiarities of Dr Pepper Snapple Group and the whole production, originally formed in 1885 and still popular among masses. While similar beverage companies like Coca Cola and ...

Introduction

Brief profile of the video case The Video Cola War is a documentary about the competition between the two key competitors in the carbonated drinks market. In that respect, it provides an overview of the Cola industry and explains how Coca-Cola and Pepsi have been competing.

Description of the organizations’ position

Coca-Cola and Pepsi are the leading competitors in the carbonated drinks market accounting for about 75% of the market share. In 2004, Coca Cola’s pretax profit was about 9% of its sales (Nils, 2015).

Portfolio objective

Considering the video’s content, this report presents an analysis of the two companies’ strategies and the Cola ...

Introduction

The video provides an overview of the Cola Wars between two giants concentrated soda producers, such as Coca Cola and Pepsi. The key parties involve in the soft drink business include concentrated producers, bottlers, retailers, and suppliers. Coca Cola and Pepsi held about 75% market share and focus on the advertising, product portfolios and operational efforts to compete with each other. Both companies pursued effective strategic management strategies for business, corporate and global level. For example, both companies focused on the differentiation and cost leadership at a business level by adding new products to portfolios like Mountain Dew by ...

Mecca cola is a carbonated cola-flavored beverage and the flagship product of the Mecca Cola World Company. The soft drink was first introduced by Tawfik Mathlouthi in 2002 in France (Sathish, 2009). The marketing strategies of Mecca cola aims at providing “pro-Muslim” consumers alternatives to US cola brands such as Coca-Cola and Pepsi-Cola. Mecca Cola is now sold in several Arab countries, parts of Europe, USA, India and Canada. The company relocated from its French founding base and now operates from Dubai, United Arab Emirates. Though the company has experienced substantial growth since inception, the marketing strategies employed for Mecca ...